The Denver Broncos’ push for a new stadium is already moving beyond the football side of the operation, and Personal Seat Licenses could wind up being part of the financing plan.
While the Broncos prepare to face the Atlanta Falcons in their first preseason game tonight, the bigger conversation is happening behind the scenes. Mike Florio of Pro Football Talk reported that one of the questions in play is whether the team will sell PSLs, which he described as, “The money-for-nothing charge that attaches to the ability to buy season tickets.”
Owner Greg Penner addressed the topic earlier this week, but he made clear that no decision has been made. He said the club is still working through earlier steps in the process and that the Burnam Yards site, while still the preferred location, has not been finalized.
“Really, it’s the furthest thing from our minds right now,” Penner said. “We’re so focused on - we’ve had so many steps before that. . . .
[Burnam Yards is] still a preferred site but it’s not finalized that we’re going to be in that location. Obviously, that’s where we really want to be.
“So really, we haven’t even gotten to PSLs yet. Our season ticket holders are vital to our organization and we’re going to keep them informed every step of the way once we get there.”
That doesn’t mean PSLs aren’t part of the broader picture. Florio noted that plenty of teams use them to help pay for stadium projects, and they can help close revenue gaps without leaving local taxpayers with the full burden.
The stadium project itself is still layered and complicated, according to Parker Gabriel of the Denver Post, who also reported on Penner’s comments. The Broncos are not just trying to build a venue; they’re also trying to add a mixed-use district around it, which makes the whole thing even more complicated.
“I think that’s a good analogy and I think everybody involved in the process has the intent to do the right thing and is trying to do the right thing,” Penner said. “But it’s a lot of moving pieces and it’s complex. Our focus is squarely on the 2031 opening and trying to get that done, but it’s not going to be easy.”
Gabriel reported that the Broncos have already worked through several hurdles, including securing the site while coordinating and negotiating with community groups and government entities.
“I don’t know that it’s been more frustrating than I thought,” Penner said Tuesday. “We went into this knowing that, if you’re going to do a project of this scale - and we knew when we started focusing on this site specifically that it was going to be more challenging. But we also really want to stay in Denver if we can and deliver a stadium in this market that is a vital part of the downtown.
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