In recent NBA chatter, tanking has been a hot topic, but Dallas Mavericks minority owner Mark Cuban is shifting the conversation. According to Cuban, the real issue isn't tanking-it's the fan experience.
The Utah Jazz and Indiana Pacers recently faced fines for "conduct detrimental to the league," as they benched key players like Lauri Markkanen and Jaren Jackson Jr. in the fourth quarter. While some see this as blatant tanking, Cuban argues that the focus should be on enhancing what fans experience at the games.
This season, the term "tanking" is buzzing due to a promising draft class. The Mavericks, for instance, have a shot at pairing Cooper Flagg with rising star Keaton Wagler, known for his impressive shooting range. Yet, Cuban insists that quality of experience takes precedence.
"The NBA should worry more about fan experience than tanking," Cuban stated. "It should worry more about pricing fans out of games than tanking.
You know who cares the least about tanking? A parent who can't afford to bring their three kids to a game and buy them a jersey of their favorite player."
For teams like the Pacers and Jazz, lower ticket prices could offer families a more affordable way to enjoy the game. Cuban believes that even if a team is tanking, it shouldn't detract from a memorable night out.
Cuban's point holds weight. NBA teams must still focus on filling arenas and engaging fans, regardless of their draft strategies. Lowering ticket prices and improving engagement could be key.
Mavericks fans have reason to be optimistic with Cooper Flagg on board. Despite a slim 1.8 percent chance, they landed the draft's top player. While the playoffs might be out of reach, Flagg's presence promises excitement.
Without Flagg, the Mavericks could be among the league's worst, as injuries have plagued their season. With Kyrie Irving sidelined, there's no rush to bring him back. Fans now have Flagg to rally around, easing the pressure on the team.