Dak Prescott didn’t exactly need a billboard to make his point before Cowboys training camp.
On Monday afternoon, the Dallas quarterback boarded the team charter to Oxnard, California, with the 2026-27 NFL season waiting ahead and the pressure already baked in. Dallas is heading into camp chasing a bounce-back year, trying to get back to the playoffs after missing the last two seasons. The bigger picture, though, is impossible to ignore: the Cowboys are talking Super Bowl, and Prescott is right there with them.
That mindset has been part of the conversation all offseason. Prescott said earlier in the year that Dallas lives by a “Super Bowl or bust” standard, and he didn’t soften that stance.
"That's the one thing I love about the Cowboys nation and being a player of the Cowboys is, it's Super Bowl or bust," Prescott said. "And truthfully, that's the only reason you play this game.
And so if that's not your mindset, if that's not your mindset as a fan, then to me, you don't have the right passion. You're not a true winner.
So absolutely, we're working every day for it."
Prescott carried that message with him to the plane, too. When he showed up for the trip, he was wearing a Super Bowl XXX champions shirt, a clear nod to Dallas’ last title team. The Cowboys beat the Pittsburgh Steelers in 1996 to win Super Bowl XXX, and that remains their most recent taste of glory.
Since then, Dallas has not reached a conference championship game or the Super Bowl, which is exactly the drought Prescott wants to help end.
The first practice of training camp is set for Wednesday, July 29, and that’s when the real evaluation begins. For now, the Cowboys are in Oxnard with expectations high and eyes on what this roster looks like once the work starts.
Training camp will be held at River Ridge Playing Fields.
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