Brian Schottenheimer isn’t hiding what the Dallas Cowboys are chasing in 2026. He wants a Super Bowl, and he wants it for the people in the building - not as a personal trophy case item, but as the kind of championship that would mean something lasting for Dak Prescott, CeeDee Lamb, Quinnen Williams and the rest of the roster.
That message came through clearly in his latest appearance on The Twins Take Podcast, where the Cowboys head coach laid out why the work matters so much to him.
"It's always something I've always dreamed of, you know. I want to win a Super Bowl.
I don't want to win it for me. I want to win it for the people under my leadership," he said.
"I want to win it for Dak Prescott. I want to win it for CeeDee Lamb, for Quinnen Williams, for your players that put in so much, you know, hard work and the sacrifice that goes into what we do.
You know, from us as a coaching staff, it's the hours, it's the mental strain of game planning, but for the players, they put their bodies on the line," the Cowboys head coach declared.
The Cowboys have gone 30 years without a Super Bowl title, and that drought still hangs over the organization. Jerry Jones has reshaped the roster and the staff more than once over that stretch, while Prescott has grown into a franchise legend and Lamb keeps climbing toward the top tier of pass catchers Texas has produced. George Pickens and Quinnen Williams are part of that picture too, adding more talent to a group Schottenheimer clearly believes can finally break through.
He’s already made changes with that in mind. Schottenheimer said the Cowboys are altering schemes and trying to build better chemistry because of the players they have now, and because he wants those players to be remembered the right way if they do get over the top.
There’s also a practical side to the optimism. In 2025, Dallas finished with a 44.1% win percentage over 16 games and a 4.6 OSRS, good for second in the NFC East.
But the defense was the glaring issue. The Cowboys gave up 30.1 points per game, the most by any defense in the NFL.
That problem may have gotten some attention already. Dallas brought in Christian Parker as defensive coordinator and added Rashan Gary and Jalen Thompson, moves that appear aimed at tightening up the unit that hurt them most a season ago.
Schottenheimer, though, isn’t talking like a coach trying to sneak into contention. He’s talking like a man who expects the Cowboys to be in the Super Bowl conversation from the start. He said the 2026 season is Super Bowl-or-bust, and he even tied the pursuit to his father, Marty Schottenheimer.
"I make no qualms that that's the goal. The Super Bowl next year is Feb. 14th, 2027.
We plan on being there. I've said this from the very beginning," Schottenheimer said, holding back emotions, "when we get our Super Bowl rings, I'll be getting an extra one for my dad," he added.
Whether Dallas can deliver on that vision is still an open question. But Schottenheimer has made the goal plain: win it for the players, win it for the staff, and win it for Marty Schottenheimer, too.
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