The Colorado Rockies have managed to keep a sizable chunk of their fan base engaged through a long stretch of losing. Now they’ve handed those supporters another reason to bristle.
After a 2026 season that brought a 15-win jump but still ended with triple-digit losses and baseball’s worst record, Colorado is raising season ticket prices by an average of 12% for 2027. The increase was communicated to season ticket holders in August, right around the time the club was slogging through a 13-37 post-All-Star break collapse.
That move drew a pointed acknowledgment from President Walker Monfort during Tuesday’s year-end press conference.
“It’s never fun, and there’s never a right time, right?” he said. “I guess if you go out and win the World Series, maybe 12% is OK.”
The line landed with extra weight because the Rockies are coming off another brutal year in the NL West. Colorado finished the 2025 season 50 games out and was still 42 games back this season, all while sharing a division with the two-time defending champion Los Angeles Dodgers.
Monfort said the price bump reflects several pressures on the organization. He pointed to the Rockies’ long-standing reputation for cheaper season tickets, saying internal data puts them 29th out of 30 teams in season ticket prices. That said, a Stadium Journey study on 2026 ticket prices listed Colorado 22nd in baseball in average ticket cost.
He also mentioned Colorado’s relatively high minimum wage, which is set to rise to $15.71 before the 2027 season. Add in the revenue hit from the expiration of the club’s TV deal with AT&T SportsNet in 2023, and the financial squeeze becomes easier to understand.
But understanding the math is one thing. Feeling good about it is another.
The Rockies have gone 221-427 since the start of 2023, a .341 stretch that has done little to reward the loyalty of a fan base that still ranked 18th in average attendance at Coors Field this past season, per ESPN. For supporters who have watched the team miss the mark year after year, a ticket increase without a meaningful step forward on the field is a tough sell.
And if the league heads toward a lockout next season, as is widely expected, the timing could make the frustration even sharper.
Colorado is unlikely to reverse course on the announced increase. If the organization wants to soften the blow, the clearest answer is the one fans care about most: spend enough to make the roster better and stop losing 100 games.
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