Colorado Athletics is rolling out a new student loyalty program for the 2026-27 academic year, giving CU Boulder students a fresh path to earn points, unlock rewards and improve access to home football and men’s basketball games.
The program, called “Charged Up,” is being launched in partnership with the University of Colorado Boulder Division of Student Life. Starting Tuesday, August 5, students will be able to sign up and begin collecting points at every sporting event they attend. Those points will help determine access to experiences and rewards tied to the program.
The first wave of point totals will be based on class year and the number of credit hours completed, with students who have completed more classes starting with more points. CU said class year point allocations will be added in late August so summer classes are fully included. After that, students can keep building their totals by showing up for CU Athletics events across a wide range of sports, including football, soccer, volleyball, men’s and women’s basketball, lacrosse, tennis and track and field.
Students do not need a sports pass to begin earning points, and attendance at soccer, volleyball, women’s basketball, tennis and track and field will still be free. Bonus points will also be available for students who get there early and stay through the end.
“Students are the lifeblood of our events and our student-athletes feed off the incredible energy our students bring to every game,” said CU Director of Athletics Fernando Lovo. “After receiving a lot of feedback from students about how we can improve the student sports pass process, we are excited to launch this new program that will engage our students like never before.”
Eligible undergraduate students enrolled in at least four hours for the fall 2026 term can buy a CU Athletics Sports Pass for $265 beginning Thursday, July 9 at 10 a.m. That pass gives students access to claim tickets for home football games and home men’s basketball games. Students who want early access to the weekly ticket claim process can also add a Buff Club student membership for $125.
There’s also a second chance for students who miss the first sales window: sports passes will be available again on Wednesday, August 19.
This year’s pass buyers will also receive a Nike Dri-FIT “Gold Rush” student section T-shirt, which will be unveiled on Tuesday, July 7. CU said it will be the first design in a new yearly collectible tradition.
For more information, students can check the Charged Up home page, which includes FAQs, sign up for text alerts and follow @CUBuffs on social media. Questions can also be directed to the CU Ticket Office Monday through Friday from 8:30 a.m. to 4:30 p.m. MT at 303-492-8337 or cutix@colorado.edu.
In Other News...
Deion Sanders Took On This Challenge For A Powerful Reason
Deion Sanders stepped into the ALS Ice Bucket Challenge this week with a purpose bigger than the viral moment itself, using the post to show support for former Tennessee Titans running back Chris Johnson. Sanders, who was nominated by LenDale White, shared the video on his social media channels and framed it as part of a broader push to keep attention on ALS and the people in football rallying around the cause.
The challenge has become a familiar way for former players and their circles to raise awareness, and Sanders made clear he was joining a line of names already tied to the effort. In his message, he also singled out other former stars who had taken part, turning a simple bucket of ice water into a public nod to a community trying to help one of its own. [Read more 🡒]
Travis Hunter Just Gave Colorado Fans Another Reason To Believe In Prime
Travis Hunter has already become one of the most recognizable products of the Colorado era, but his latest public moment had nothing to do with highlight reels or draft chatter. In Jacksonville, the former Buffaloes receiver and cornerback was seen encouraging a group of youth athletes before they headed out on a run, urging them to stay positive and listen to their coaches. It was the kind of small, human interaction that fits neatly with the culture Deion Sanders has tried to build in Boulder.
Hunter also made clear where he thinks that mindset came from, crediting Sanders for preparing him beyond football and for the demands of professional life. That matters to Colorado fans because it reinforces the bigger pitch of the program: the Buffaloes are trying to develop players who carry themselves well long after they leave campus. Current Buffs player Randon Fontennette has been active in charity work as well, another sign that Sanders message is still showing up in ways that go beyond Saturdays. [Read more 🡒]