LeBron James didn’t use his first YouTube upload to spotlight the Lakers, the 76ers or the next stop in his NBA life. He went straight back to the team that still defines a huge part of his story: the 2016 Cleveland Cavaliers.
James launched his channel Saturday morning and opened with golf footage from the Cavs’ 10-year reunion trip to Scotland earlier this summer. In announcing the page on social media, he told fans, “You all loved the 2016 reunion trip so much” and said the channel would serve as a look at his life on and around the golf course.
You all loved the 2016 reunion trip so much I thought I'd give ya'll a little more. 🫡🤣 Welcome to my YouTube channel!
My life on and around the course. Let’s go!!!
👑⛳️🏌🏾 https://t.co/JKA9egPBEi
- LeBron James (@KingJames) August 15, 2026
The debut video is live now, and it’s exactly what James promised: a full helping of golf, trash talk and old chemistry from the championship group. Kevin Love, Richard Jefferson, J.R. Smith, Channing Frye and Tristan Thompson all show up for a three-on-three scramble that splits the former Cavs into two teams in a way that feels tailor-made for fans who lived through that era.
James teamed with Jefferson and Love against Smith, Frye and Thompson, with Thompson looking like he was still finding his way around the game. Rain interrupted the first day, so James, Smith and Frye returned the next morning to finish the round.
Smith, who has taken the game seriously in the years since his playing career, clearly stands out as the best golfer in the group. He also spends plenty of time brushing off the praise that comes his way from friends who are nowhere near his level.
James and Love, on the other hand, are all-in and visibly annoyed with themselves after missed shots. Frye turns into the surprise highlight of the episode, especially once his putter heats up.
After one made putt, Frye looks at James and says, “Cleveland, this is for you!”
The line lands like a playful jab from one former teammate to another, but the moment reads more like affection than a real shot. That fits the whole vibe of the video, which is equal parts competition and reunion.
The most interesting part of the episode comes away from the fairway. Between holes, Smith and Jefferson open up about retirement and how hard it is to step away from professional basketball. They admit they still haven’t fully gotten over losing that part of their identity.
That conversation carries extra weight because James is still very much in the middle of it. He’s the only member of that title team still playing, and he’s heading into his 24th NBA season at age 41.
The Cavaliers’ place in the spotlight is no accident. This summer marked 10 years since the 2016 NBA Finals, when Cleveland came back from a 3-1 deficit against a 73-win Golden State Warriors team, something no franchise had done on that stage, and snapped the city’s 52-year championship drought. James won Finals MVP, Kyrie Irving hit the biggest shot in franchise history and Smith, Frye, Jefferson, Thompson and Love became permanent legends in Northeast Ohio.
The reunion trip itself started drawing attention as soon as it happened. The group traveled through the United Kingdom in June, and the golf clips from the trip created enough buzz that James pointed to the response as the reason he decided to turn the footage into a full project. The trip also included a stop at Loch Lomond Golf Club in Scotland, though not every member of the title team made the full journey.
James says the channel will continue with monthly episodes built around rounds at notable courses with friends mixed into the groups. He has also said the bigger goal is to “open doors for kids that look like me,” tying the golf content to access he didn’t have growing up in Akron.
The timing works cleanly with his basketball schedule, too. James is weeks away from opening his 24th season, and his first game as a Sixer comes against the defending champion New York Knicks at Madison Square Garden on Oct. 20.
But for all the new uniform talk, Saturday’s message was unmistakable. When James had to choose the first image for his new channel, he didn’t choose the present. He chose Cleveland, the 2016 banner, and the teammates who helped put it there.
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