Dabo Swinney didn’t hold back after Clemson’s 36-24 win over Florida State on Saturday night, and he wasn’t talking about his own team’s performance. The Clemson coach went straight at the “Fire Mike Novell” banner that was flown above Doak Campbell Stadium during pre-game warmups and the first half, calling it a disgrace and saying it crossed a line.
“What I saw above the stadium was embarrassing,” Swinney said postgame. “It was an embarrassment.
Florida State's better than that. That's not good for these kids.
Listen, hey, I get it, man. Everybody's got contracts and all this type of stuff, but man, that bothered me.
They didn't even spell his name right. They didn't even have the freaking R in the name.
I mean, it's just disrespectful.
“Mike Norvell's a good man. You ain't got to like him as a football coach, that's a good man right there and he's a helluva football coach.
I know Florida State's better than that. There's so many good places at this place and this program.”
Swinney said he noticed the banner during warmups and was bothered enough to bring it up unprompted after the game. He called the act “embarrassing” and “shameful,” and made clear he thought whoever put it up should be ashamed.
“He ain't going to say, but I'll say it -- I was feaking disappointed to see that,” Swinney said. “And hell they may be flying one around Clemson next time I'm home, but I doubt it.
Whoever did that, man, you ought to be ashamed of yourself. That's what I would say.
Ain't nobody trying to lose. This job is hard and that's not what is best for those kids out there.”
The banner’s message, aimed at Norvell, was signed by Peter Collins.
Florida State’s situation around Norvell has only grown more tense. The Seminoles are now 1-4 in the ACC after their 17th loss in their last 21 conference games, and Norvell’s buyout in Tallahassee is $46 million. That number has been part of the hesitation around any potential change as the program deals with financial strain.
The fallout has also been shaped by Florida State’s slide since being left out of the College Football Playoff in 2023 despite a 13-0 season and an ACC title.
Swinney’s defense of Norvell didn’t stop at the football side. He pushed back on the broader culture around public shaming and said people have gone too far.
“Norvell's a good man, a husband and a father. ... I don't know why we think because people make money, this and that, that you have the right to destroy people as humans,” Swinney said.
“I don't know where we became this as a society that it's okay to tear people down. It's a blood sport now.”
On the field, Clemson got a much-needed offensive jolt. The Tigers had gone through October without a touchdown pass, but freshman quarterback Tait Reynolds helped spark the attack against Florida State by accounting for three scores. Reynolds threw two touchdown passes, both his first since Clemson’s league opener against North Carolina in mid-September.
By the fourth quarter, most Florida State fans had already headed for the exits with the Seminoles down by three scores.
Norvell, meanwhile, addressed the pressure around his job after the loss and said the answer is simple.
“You've got to go out there and you've got to win. That's what it comes down to,” Norvell said.
“I guess for the people that left, this team rallied and responded and still believed in what they could do and what they could accomplish. I am grateful for that.
I understand the frustration. We have high expectations for what we want to be.
You can show up every day and pour what you have into it.
“Like I said, I believe in these players and the choices that they've made to be a part of this program, in the work that we ask them to do. There is a lot of work that is being poured into to this group, and we have our challenges. Some difficult things that have come about, but I truly believe this is a team that's going to fight for the university, for the program, for what they represent.”
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