The Chicago Bulls have opened a new chapter, but the destination still isn’t clear.
On Saturday, the team rolled out a polished hype video that stitched together the end of the 2025-26 season, the front office change from Arturas Karnisovas to Bryson Graham, the 2026 NBA Draft Lottery, the 2026 NBA Draft, the Bulls’ summer league run, and the buildup to the eve of the first official practice of the 2026-27 NBA season.
Inside the start of a new era of Chicago Bulls basketball: pic.twitter.com/k90m3J26xm
- Chicago Bulls (@chicagobulls) September 26, 2026
It’s the kind of production that does exactly what it’s supposed to do. The shots are sharp, the sequence has a clean cinematic flow, and the Derrick Rose nod lands as a tasteful touch of Bulls nostalgia. For fans, it’s easy to watch and come away feeling like something big is beginning.
But that’s also where the hard truth sets in: this is a beginning, not an arrival.
The Bulls may be launching a new era, but there’s no guaranteed endpoint attached to it yet. A small group of decision-makers will shape where this goes, and that influence sits heavily with Michael Reinsdorf. The standard for him is simple: his words have to match consistent ownership action.
Reinsdorf already took a starting step by apologizing to fans for hiring Arturas Karnisovas. Now the responsibility is to operate differently as the main day-to-day ownership voice around the franchise.
In the video, Reinsdorf said people are too often afraid to tell the truth. The next test is whether he’s willing to act on it.
That means moving quickly when the on-court product says a trade is needed, when draft picks miss, when the team needs a different voice in the locker room, and, if it comes to that, when the person running basketball operations is no longer the right fit.
Those are the lessons Reinsdorf should have absorbed after six seasons in which those decisions weren’t made in time under Karnisovas.
So yes, Bulls fans got the hype video they deserved to close out the 2026 NBA offseason. What they deserve even more is an owner who stays accountable, stays involved, and uses that role to push the franchise toward winning instead of settling for mediocrity.
In Other News...
Josh Giddey Faces A Defining Bulls Fit Test This Season
Josh Giddey is heading into his third season with the Bulls with something bigger than a contract year or a box score check-in hanging over him. Chicagos front office and coaching staff are pushing a new offensive philosophy built around pace and ball movement, and that puts Giddey in the middle of a familiar modern NBA question: how much on-ball responsibility should a player keep when the system wants the ball moving faster and more often? For a team still trying to define its identity, his fit could be one of the clearest early signs of whether the approach is working.
The challenge for Giddey is less about talent than usage, and that is where the season gets interesting. Chicago does not need him to be the same kind of possession-starter on every trip if the offense is going to look the way the staff wants, which means the next step is finding the right balance between creating and complementing. If he can settle into that role cleanly, the Bulls may have a better answer for what their new offense is supposed to be. [Read more 🡒]
Bulls Enter Camp With One Health Question Still Lingering
Training camp is opening with the Bulls still sorting out the health picture, and for most of the roster, the signs are encouraging. Around the league, several notable names have already offered upbeat updates, with Tyrese Haliburton saying he is fully healthy after his Achilles injury, Stephen Curry reporting no current limitations, Luka Doncic cleared after a hamstring strain and Bradley Beal working back from hip surgery while also managing knee inflammation.
For Chicago, the larger issue is less about the star power and more about how many bodies are ready to go once camp begins. Josh Giddey has no restrictions after offseason ankle surgery, which helps settle one question, but there is still at least one lingering concern in camp as the Bulls get set to start Tuesday. Of the teams health questions, this is the one that could matter most if it stretches into the preseason. [Read more 🡒]
Bulls Just Sent A Clear Message About Where This Front Office Is Headed
The Bulls keep signaling a shift toward a younger, more modern basketball operations structure, and their latest move fits that pattern. Michael Reinsdorf announced the hiring of Bryson Graham into the front office, adding another voice to the basketball operations department as Chicago continues reshaping the way it staffs key decision-making roles.
Graham arrives with experience that should matter right away, having spent much of his career with the Pelicans before a run as vice president of basketball operations with the Hawks. For a Bulls organization trying to reset its internal direction, the hire says plenty about the kind of profile it is now targeting, even if the broader picture of how this new group will ultimately take shape is still coming into focus. [Read more 🡒]