The Chicago Bulls are heading toward the 2026-27 season with a refreshed roster, but the bigger buzz around the franchise right now has nothing to do with the court. It’s about ownership, money, and the kind of number that can make even the most entrenched billionaire pause.
With Mark Walter’s shocking sale of the Los Angeles Lakers to a group headed by Josh Kushner and Bob Iger still reverberating around the league, one former NBA board of governors member floated a question that would have sounded far-fetched not long ago: what if Jerry Reinsdorf ever got offered an enormous price for the Bulls?
“I mean, look, if somebody gives you a great price. If somebody offered the Bulls $10 billion, would [Jerry Reinsdorf] be a seller?
Why not? But I just don’t know.
Most people who buy these teams aren’t selling them,” said the former owner, per Tom Friend of the Sports Business Journal.
Reinsdorf has owned the Bulls for 41 years, so even the idea of him walking away would be a major shift. But the comment speaks to the new reality around the league, where franchise valuations keep climbing and the latest Lakers sale has everyone asking who might be next.
The former owner also pushed back on the idea that this wave of money means a flood of teams will suddenly hit the market.
“That’s the one thing I don’t think anybody really knows is: there is all this money out there. So the good news is there’s all this money out there, but you got to be a huge fan to be the guy wanting to do it,” he said.
For now, the Bulls are still set to open the regular season on October 21. On the basketball side, they’ve spent the offseason adding Norman Powell and Nic Claxton to support their young core. But the ownership chatter is the kind of background noise that only grows louder when a league starts talking in billions.
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