The Charlotte Hornets are widening the reach of their games on over-the-air television, extending their local broadcast footprint beyond Charlotte and into markets across the Carolinas and Virginia.
The new setup comes after the team first announced its Charlotte partnership with Cox Media Group and WSOC-TV. With this latest move, the Hornets say they’ve finished building out a revamped distribution model designed to put more fans in front of their home team.
“Our fans-first commitment means meeting fans where they are and making it easier for them to experience Hornets basketball,” said Hornets Sports and Entertainment President Shelly Cayette-Weston in a press release provided by the organization. “As the team of the Carolinas, we want our longtime fans, new audiences, and the next generation throughout our region to feel connected to their NBA team.”
Hornets games will now air, through partnerships with Gray Media and Sinclair, on these stations in each market:
Charleston: WCSC 5.1 and WCSC 5.3
Columbia: WIS 10.1, WIS 10.2 and WIS 10.4
Greensboro: WMYV Channel 48
Greenville-New Bern: WITN 7.1 and WITN 7.2
Greenville-Spartanburg-Asheville-Anderson: WHNS 21.1 and WHNS 21.2
Myrtle Beach: WMBF 32.1 and WMBF 32.3
Raleigh: WRDC MyNet Channel 28
Roanoke: WDBJ 7.1 and WZBJ 24.1
Wilmington: WECT 6.1, WSFX 26.1 and WECT 6.3
Fans can find more broadcast details, including how to watch and where to watch, at www.hornets.com/watch.
The team says accessibility was a major issue for fans, and Chief Business and Revenue Officer Mike Behan said that came through clearly during last season.
“Throughout the course of last season, the number one thing I heard out in the community is that [fans] were oftentimes confused or didn't know how they can consume and watch our games. And it's important for us, when we strive to be the premier sports and entertainment franchise, that we make sure that we are accessible to fans.”
“This solution ensures that no matter how you consume media and sports today, and we know that landscape is ever changing, that we've got a solution for all fans.”
The Hornets are set to reconvene for training camp next week, with the season approaching quickly. After a busy offseason following a successful 2025-26 campaign, the organization is looking to build on that momentum. Fans’ first look at the new team comes Tuesday, October 6th, when Charlotte opens a four-game preseason schedule against the Brooklyn Nets at the Spectrum Center.
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