The Regina Pats are making a clear push to put more fans in the building this season, trimming single-game ticket prices by 15 per cent and rolling out a new family zone inside the Brandt Centre.
The Western Hockey League club announced the changes Thursday, along with new perks for season-ticket holders at the 6,136-seat arena. Pats CEO Gord Pritchard framed the move around accessibility and value.
“Today's announcement comes down to two simple ideas: more access and more value,” said Pats CEO Gord Pritchard. “More access for families, casual fans, and first-time attendees. More value for our season ticket members and loyal supporters.
Single-game tickets go on sale Aug. 24, with the 2025-26 season set to begin Sept. 18. The team said weekday tickets will start at $12.25 plus fees and taxes, which it described as a 50 per cent drop from last year.
The new family zone is set to be another major piece of the pricing shift. Tickets there will start at $12.50 plus fees and taxes, a 58 per cent reduction from last year. More than 700 tickets will be available in that area as either single-game or season tickets, with the zone located in sections 200, 201 and 223 in the upper bowl.
Season-ticket pricing is staying put, but members are getting added value. The Pats said renewals begin Aug. 4 and will start at $17.26 per game plus fees and taxes.
New season-ticket members can sign up Aug. 17.
Each season-ticket holder will also receive a $5 food and beverage credit per game, worth $170 across the regular season, along with tickets to all pre-season games and the skills competition.
Pritchard said the club is still looking at more benefits for season-ticket holders, including exclusive offers and experiences.
“Our goal is to create a season ticket membership that delivers value year-round, not just on game nights,” he said.
The pricing changes also come as the Pats prepare for a shift in how revenue is generated inside the arena. The club has traditionally leaned on tickets, merchandise and sponsorships, but the pending sale of the Brandt Centre from Regina Exhibition Association Limited (REAL) to the Brandt Group of Companies will give the Pats, owned by Brandt Sports and Entertainment, control over all revenue streams in the building, including additional sponsorships and food and beverage.
"I'd say that's one of the single biggest factors (for the price reduction),” said Shaun Semple, owner of Brandt Sports and Entertainment. “It's all potential revenues that go into running the arena and so on. We can now look at beyond just the tickets for the revenue.
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