Hamiltons Hockey Gamble Could Test What Fans Really Want

As Hamilton welcomes a new hockey franchise and invests millions in renovations, questions arise about the city's ability to sustain both teams long-term.

Hamilton has suddenly found itself with two pro hockey franchises to call its own, and both are now leaning on a renovated downtown rink and local support to prove they can last.

The most immediate arrival is the American Hockey League club that used to be the Bridgeport Islanders. In late March, the New York Islanders and the Oak View Group announced the team’s move to Hamilton, where it will be known as the Hammers in a nod to the city’s industrial roots.

Not long after that, Hamilton landed another pro team. On May 13, the expansion-minded Professional Women’s Hockey League awarded the city a franchise.

The PWHL’s first taste of the market came in front of a loud crowd at TD Coliseum, where more than 16,000 fans watched the Toronto Sceptres fall 3-2 to the Seattle Torrent in a takeover game. Those games are meant to spark interest in new markets while giving the league a look at how they might perform there.

For now, the women’s team still doesn’t have a regular-season schedule, and it’s also waiting on a nickname that fans can rally around.

All of it comes with a big question hanging over the city: with roughly $300 million in renovations already finished at the downtown arena, will the upgraded building and game-day experience be enough to pull in fans and business support over the long haul?

That’s the real test for both clubs. Hamilton may embrace one more strongly than the other, or it may decide the appetite just isn’t there for two teams at once. Household entertainment dollars only stretch so far, and the next few years will show how much room there is in the market for both franchises.

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