Ryan Smith Just Reinforced Why BYU Can Compete In NIL

Ryan Smith, owner of the Utah Jazz and Mammoth, reveals the power of BYU's extensive alumni network in driving the university's athletic success.

Ryan Smith isn’t trying to hide where his allegiance sits.

The Utah Jazz and Utah Mammoth owner, a BYU graduate, remains a familiar presence around Provo, often showing up in the “Hollywood seats” beside the BYU bench at men’s basketball games in the Marriott Center. Big game, lesser-known opponent - Smith is usually there.

In a recent appearance on Front Office Sports’ Portfolio Players, Smith was asked about the NIL money he’s committed to his alma mater and whether the spending habits of other high-profile donors, like Mark Cuban at Indiana or Larry Ellison at Michigan, change how he approaches BYU.

Smith made clear that his support is rooted in where he came from.

“I’m sure there’s some scenario when I’m no longer here, they’re going to get a big chunk of whatever I’ve got. I mean, there’s no secret to that,” Smith said to Front Office Sports about his donations to BYU.

“But that’s the right thing to do because that’s where it all started. It’d be really weird if they didn’t.

You’ve got to remember where you came from, and I came from there.”

He also pushed back on the idea that BYU’s backing comes down to one major benefactor. Smith pointed to what he described as a broad and active base of alumni donors helping support the school’s athletics program.

“As far as, you know, putting your thumb on the scale and really helping, the fortunate thing about BYU is -people don’t know this- but we have one of the largest alumni that’s out there, most active. … There’s a couple of schools out there from an entrepreneurship standpoint, but the roster is deep.

And that’s why BYU is in the spot that they are in, because it’s not just me. It is a lot of people.

“Where some of these schools have one person who’s taken on their full-time job to go do some sort of NIL. That’s not BYU.

It’s a lot of people. Similar to probably Notre Dame.”

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