BYU football is adding a new look to its uniforms, and a new corporate partner to its program.
BYU Athletics announced a multi-year agreement with Utah-based technology company Entrata, making it the first company to land a program-specific jersey patch sponsorship with BYU Football. The Entrata logo will be on all football game jerseys starting with the 2026 season.
The deal gives BYU Athletics a new commercial partnership at a time when jersey patch sponsorships are becoming a fast-growing opportunity in college sports. For BYU, it also ties the program to one of Utah’s biggest tech names.
“We are grateful for this new sponsorship with Entrata and excited to welcome them to the BYU Athletics family,” said Brian Santiago, BYU director of athletics. “Entrata brings great value to BYU Athletics. We are excited about this new relationship and anticipate a bright future.”
Entrata is headquartered in Lehi and operates as a global property management software company, serving millions of residents across thousands of apartment communities around the world. The company also has deep roots in Utah.
“Entrata is proud to be a Utah company,” said Adam Edmunds, Entrata CEO. “Much of our team lives here, and we’ve always believed in investing where we are.
This relationship lets us work alongside one of the premier programs in the country. We’re excited to be joining Cougar Nation and play our part in what’s ahead.”
The partnership is not limited to what fans will see on Saturdays. Entrata and BYU Athletics will also work together on community initiatives across Utah, with an emphasis on local service and chances for student-athletes to get involved. The two sides say the goal is to make an impact beyond competition.
“This relationship with Entrata represents a step forward for BYU Athletics,” said Casey Stauffer, BYU senior associate athletic director for corporate sponsorships. “We are excited to align athletic excellence with community impact through this collaboration.”
The agreement also places Entrata alongside a BYU program that has been getting major national exposure. BYU competes in the Big 12 Conference and is carried by TV partners ESPN, FOX and TNT.
The Cougars drew 37.7 million viewers for live game broadcasts in 2025, ranking No. 16 nationally and No. 2 among programs in the West. BYU also posted back-to-back highs for bowl viewership over the past two seasons and set a modern-era single-game viewership record when 8.99 million people watched the Big 12 Championship game on ABC.
The jersey patch will be the most visible part of the deal, but Entrata’s branding will show up in other places too, including in-venue signage, digital activations and fan engagement efforts.
“To us, this relationship extends beyond having our logo on a jersey,” said Nico Dato, Entrata chief marketing officer. “We are collaborating with BYU on community initiatives across Utah, creating opportunities for student-athletes to engage in service alongside our team. We’re looking forward to the impact we can create together.”
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