This fall, BYU football will have a new look on its game jerseys, and the name on the patch will belong to a Utah company.
BYU athletics announced Monday that Entrata, based in Lehi, is the program’s first-ever football jersey sponsor. The company’s logo will appear on all football game jerseys beginning with the 2026 season, with BYU’s release image showing the patch placed above the Nike swoosh.
The partnership arrives as jersey patch sponsorships enter their first year after the NCAA approved schools to add them as an additional revenue stream on August 1. Some programs, including UNLV, have already landed eight-figure deals for those patches.
BYU athletics director Brian Santiago said in a statement, “We are grateful for this new sponsorship with Entrata and excited to welcome them to the BYU Athletics family. Entrata brings great value to BYU Athletics. We are excited about this new relationship and anticipate a bright future,”
The patch itself is capped at four square inches, and BYU said it represents the most visible part of what Entrata is calling a “long-term commitment to BYU Athletics.” The deal also includes in-venue branding, digital activations, and fan engagement opportunities. Financial terms were not disclosed.
Entrata’s brand colors are red and white, but the logo used for this partnership will be a blue box with white lettering.
Nico Dato, Entrata’s chief marketing officer, said, “To us, this relationship extends beyond having our logo on a jersey,” said Nico Dato, Entrata chief marketing officer. “We are collaborating with BYU on community initiatives across Utah, creating opportunities for student-athletes to engage in service alongside our team. We’re looking forward to the impact we can create together.”
Santiago said back in May at the Big 12 Spring Meetings that there was “a lot of interest from a lot of different corporate sponsors in those (BYU) jersey patches.”
Institutions are allowed to have up to two sponsorship patches on jerseys.
Entrata also issued a statement through CEO Adam Edmunds, who said, “Entrata is proud to be a Utah company,” said Adam Edmunds, Entrata CEO, in a written statement. “Much of our team lives here, and we’ve always believed in investing where we are.
This relationship lets us work alongside one of the premier programs in the country. We’re excited to be joining Cougar Nation and play our part in what’s ahead.”
BYU opens the 2026 season on Saturday, September 5, against Utah Tech in Provo.
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