BYU is keeping its first official Olympic sports jersey patch sponsor close to home.
On Monday, the school announced a multi-year agreement with BYU Continuing Education that will put the division’s logo on competition uniforms for several of the Cougars’ Olympic sports beginning with the 2026-27 athletic season.
The patch will appear on jerseys for baseball, cross country, soccer, softball, track and field and volleyball. A second wave of rollouts will follow for golf, gymnastics, swimming and diving, and tennis.
“We couldn’t be more excited about this sponsorship,” Dr. Richard Houseman, dean of BYU Continuing Education, said in a statement. “Students are our primary focus, and this sponsorship allows us to support student-athletes, who compete at the highest levels both academically and in their respective sport.”
BYU athletic director Brian Santiago echoed that sentiment in his own statement.
“We are grateful for BYU Continuing Education and appreciate this support for our Olympic sport programs. Our Olympic teams have been nationally relevant for many years, and we look forward to a promising future.”
The deal arrives two weeks after BYU said Utah-based tech company Entrata had agreed to become the jersey patch sponsor for Cougars football.
BYU Continuing Education is a division of the university that offers more than 650 online classes, 1,500 in-person classes and more than 150 annual events each year for students and non-students alike. Participation in its courses or events does not require formal admission to BYU.
The sponsorship will extend beyond the uniforms, too. BYU said Continuing Education will also be featured through in-venue branding, broadcast media and fan engagement initiatives across Cougar Olympic sports.
Soccer will be the first BYU team to wear the new patch. The Cougars play their annual intra-squad scrimmage Saturday, then face Idaho State in an exhibition on Aug. 8 before opening the regular season at UCLA on Aug. 12.
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