Josh Allen is building a profile that stretches far beyond Buffalo, and he has a useful guide at home while he does it: his wife, actress Hailee Steinfeld.
Allen is already one of the NFL’s most recognizable faces, but his off-field footprint keeps getting bigger. National ad campaigns have expanded his visibility, and his latest move pushes him deeper into entertainment.
This year, he launched Out of Pocket Studios, a production company backed by Skydance Sports, where he works as CEO and executive producer. That role gives him a say in the projects themselves, not just the commercials that feature him.
Steinfeld’s background in film and television gives Allen a direct line into an industry he’s spending more time around. According to ESPN, he has leaned on his Hollywood wife for advice as he takes on more opportunities in front of the camera.
The business numbers already show how much Allen’s name carries. Forbes placed him among the NFL’s highest-paid players for 2026, with $73 million in total earnings, including an estimated $18 million off the field. The NFL Players Association also ranked him No. 1 on its 2025 year-end player sales list, which measures officially licensed merchandise purchases.
Those numbers speak to the reach Allen has built as a quarterback, but his new company suggests he is thinking about more than the next endorsement deal. Out of Pocket Studios is developing sports and entertainment projects, giving Allen a chance to influence what gets made and how his name is tied to it.
His commercial work still matters, too. Wonderful Pistachios announced a new national campaign starring the Bills quarterback, with ads set to begin airing Monday, Oct.
- The deal also includes a limited-edition product package and a scholarship program connected to Allen’s hometown of Firebaugh, California.
That kind of work lets Allen put his personality and his story in front of a wider audience while he keeps building a business life beyond football. And with Steinfeld’s perspective in his corner, he has someone who knows the rhythm of the industry he’s stepping into.
The Bills still have his full attention. But between the ad campaigns, the partnerships and a production company of his own, Allen’s next act is already coming into focus while he remains one of the NFL’s biggest stars.
In Other News...
Bills O-Line Suddenly Has A Josh Allen Problem Fans Will Watch
The Bills spent part of Monday night shuffling up front after starting right tackle Spencer Brown left the Week 5 game against the Rams and was checked on the sideline. Browns exit sent reserve tackle Tylan Grable into the game, a move that immediately put a spotlight on Buffalos protection issues and how quickly the offense can feel the impact when one edge spot gets unsettled.
For a team built around Josh Allens ability to extend plays and attack downfield, the right tackle situation is one to monitor closely. Buffalo had not yet provided a firm update on Browns condition, leaving his availability uncertain and creating one more thing for the Bills to sort out coming out of a physical night. [Read more 🡒]
Bills Bring A Crucial Week 5 Edge Into Rams Matchup
The Bills head into Monday Night Football with a cleaner injury picture than the Rams, which matters as they prepare to host a Los Angeles team already dealing with key absences on both sides of the ball. Buffalos matchup with the Rams comes with the usual prime-time attention, but the early edge on the availability report is part of the story here, especially as the teams work through their final injury designations before kickoff.
Buffalo has only one player listed as questionable, safety Quentin Lake, while the Rams are carrying a longer and more complicated list. Joshua Palmer and Ed Oliver are among the players ruled out, and Dee Alford, Landon Jackson and DJ Moore remain questionable, leaving Los Angeles with more uncertainty than the Bills as the game approaches. For Buffalo, that kind of Week 5 advantage could loom large in a matchup where every lineup decision matters. [Read more 🡒]
Hailee Steinfeld Gave Bills Fans A Rare Josh Allen Moment
The late stages of Monday nights Bills-Rams game offered a familiar Josh Allen moment, but with an unusual twist for Buffalo viewers. ESPN caught Hailee Steinfeld in the suite reacting to Allens run, a rare glimpse of the quarterbacks wife during a Bills broadcast and a reminder of how much attention follows Allen even when the spotlight shifts off the field.
Steinfeld and Allen welcomed their first child earlier this year, which only adds to the intrigue whenever she appears around the team. Her reaction to Allens late-game scramble fit the moment in a stadium already keyed up by a tense finish, and it was the kind of quick broadcast cutaway that Bills fans do not see often, especially when it involves one of the most recognizable names connected to the franchise. [Read more 🡒]