Buffalo Bills fans have a fresh Josh Allen collectible to chase, and this one comes with a personal story behind it.
A new Billustration hat featuring artwork from Golisano Children’s Hospital patient Mason arrived Tuesday, landing just a week after Allen’s latest “Jack” release hit the market. The new design is part of the ongoing partnership between Josh Allen, New Era and the Patricia Allen Fund, with each drop built around artwork inspired by children receiving care through Golisano Children’s Hospital of Buffalo.
Mason’s hat stands out as one of the most colorful entries in the series so far. Fanatics says Mason drew on several of his favorite things - karate, soccer, swimming and animated characters - to create the design. The finished look mixes bold colors, metallic accents and playful artwork that reflects his personality and journey.
Mason’s background is also part of what gives the release its weight. Like Jack, who designed the September 15 drop, Mason has received treatment and support through Golisano Children’s Hospital. He was diagnosed with cerebral palsy, spina bifida, autism and other complex health challenges.
The new release comes in two versions. The adult hat is priced at $50.17 and is a New Era 9SEVENTY adjustable cap with an embroidered Josh Allen Bills logo and Mason’s original artwork. The youth version costs $40.17 and uses a 9FORTY adjustable style, giving younger fans a matching option.
As with the rest of the Billustration line, proceeds go to the Patricia Allen Fund, which benefits patients and families at Golisano Children’s Hospital of Buffalo. That charitable piece is part of what makes the cap more than just another game day accessory.
And if the quick sellout of last week’s “Jack” drop is any indication, Bills Mafia collectors probably won’t want to sit on this one for long.
The release also comes a day after the new 2026 NFL Salute to Service collection dropped for all 32 NFL teams, including an exclusive .
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