The Buffalo Bills aren’t wasting any time reshaping their roster after a disappointing end to the 2025 season. Following a tough divisional-round loss to the Denver Broncos, the organization made a bold move by parting ways with longtime head coach Sean McDermott and elevating offensive coordinator Joe Brady to the top job. Now, the focus shifts to the field - and more specifically, to a wide receiver room that left a lot to be desired last year.
Let’s be honest: Buffalo’s wideout group struggled in 2025. The production just wasn’t there, and for a team with a franchise quarterback in his prime, that’s a problem.
Josh Allen can only do so much without consistent, reliable targets. So it’s no surprise the Bills are being linked to potential trades that could inject some much-needed firepower into their passing game.
One proposed deal that’s catching attention has Buffalo sending wide receiver Keon Coleman and a 2026 first-round pick to the Jacksonville Jaguars in exchange for Brian Thomas Jr. and a 2026 fifth-rounder. On paper, that’s a significant swing - but it’s one that makes sense for a team trying to maximize its Super Bowl window.
Thomas, a big-bodied, explosive receiver, would walk into Buffalo as Allen’s new No. 1 target. He’s on a rookie deal, which is a key factor for a team currently sitting $10 million over the projected salary cap. In today’s NFL, finding production at a premium position like wide receiver without breaking the bank is gold - and Thomas checks that box.
As for Coleman, the former second-round pick out of Florida State hasn’t quite found his footing in Buffalo. His tenure has been rocky, marked by inconsistent play and, reportedly, a strained relationship with the coaching staff. That friction became even more public when ownership made some pointed comments about him in a press conference - the kind of remarks that can make it hard to see a long-term future for a player with the team.
So this proposed trade isn’t just about upgrading the receiver position - it’s about resetting the dynamic in the locker room and giving Allen a target he can trust. And while giving up a first-round pick is never easy, the Bills are clearly in win-now mode.
They’ve already made a coaching change. Now they’re looking to reshape the roster around their star quarterback.
What makes this potential deal even more intriguing is the recent playoff history between these two teams. Buffalo knocked Jacksonville out of the postseason just a few weeks ago. Now, they could be trade partners - each looking to address needs and recalibrate for 2026.
If the Bills do pull the trigger, it would signal a clear message: they’re not waiting around. They know the window to contend is open, and they’re doing everything they can to keep it that way.