Buffalo Bills head coach Joe Brady isn’t pretending the job comes without heat.
After Josh Allen made headlines earlier this summer by saying the Bills keep “knock enough at the door, it's going to open at some point” in their chase for a Super Bowl, Brady was asked about the pressure that comes with taking over a team expected to contend right away. His answer was blunt and calm all at once.
“I never felt pressure because I’m ready for this,” Brady explained. “I don’t think about the Super Bowl, but no one has higher expectations than myself.
I knew why I took this job, and I knew what came with it. That doesn’t mean I am talking about it every single day or that I can’t handle all that comes with it.
But I’ll just be myself, and everything will go from there.”
The expectation around Buffalo is obvious. Sean McDermott led the Bills to eight playoff trips in nine seasons, but he and Allen were still 0-4 against the Kansas City Chiefs in the postseason before the Bills’ 33-30 overtime loss to the Denver Broncos in the divisional round this past January. After that defeat, owner Terry Pegula fired McDermott.
Allen reportedly had “significant say” in the decision to promote Brady from his previous role as offensive coordinator, and now Brady is the one tasked with getting Buffalo where McDermott never could: to a Super Bowl Sunday with Allen on the field.
Brady says he can picture that moment, even if he’s not making it about himself.
“The fact that I’ve been here, you do envision it,” Brady added about leading the Bills to a franchise-first Super Bowl title. “But I’ve never envisioned it for myself.
Everything I do is because I want to see a guy like Josh Allen hold the trophy. I want to see Dion Dawkins, guys that have been here for a while, and knowing what it means for the city.
It has nothing to do with me.”
For now, the betting markets are treating Buffalo like a real contender. As of Wednesday morning, DraftKings Sportsbook had the Bills and the Baltimore Ravens tied for second among the favorites at +1000 odds to win Super Bowl LXI in February 2027. The Los Angeles Rams sat atop the board at +550.
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Josh Allens recent praise of their connection during joint practices only adds to the sense that Kincaids role is about to matter even more. The chemistry is there, or at least trending in the right direction, and the Bills have spent enough time waiting for Kincaid to stay on the field and become the kind of mismatch he was drafted to be. What remains is the part Buffalo has been chasing from him since day one, the kind of dependable production that could make this offense look very different if it shows up when the games count. [Read more 🡒]
Bills Just Became Part Of A Browns QB Decision To Watch
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Watson has reportedly held the edge in the competition, but Sanders is set to start the upcoming preseason game, which should give Cleveland another data point before the real decision gets made. Browns coach Todd Monken has suggested veteran starters may sit out that game, and the Week 1 quarterback choice could come shortly after, keeping the Bills tied to one of the AFCs more closely watched camp stories. [Read more 🡒]
