Bills fans are putting their faith in Keon Coleman to win Buffalo’s starting third wide receiver job in 2026.
That’s the takeaway from this week’s Reacts results, which asked who would come out on top in a training camp battle that figures to draw plenty of attention. The mix includes Joshua Palmer, Coleman, and rookie Skyler Bell, and all three are expected to be in the thick of it.
The top of the Bills’ receiver depth chart looks settled enough, with DJ Moore in the WR1 spot and Khalil Shakir locked in as the WR2. After that, though, the picture gets a lot less clear. And there’s another wrinkle, too: Dalton Kincaid’s role as a pass catcher could wind up taking some of the production that otherwise might go to the team’s starting WR3.
Even with Kincaid in the conversation, Buffalo still has plenty to sort out at receiver. The bigger issue is consistency across the room, along with whether the Bills have done enough to build a more varied veteran group. That’s the kind of question that won’t get answered until the games start counting, though training camp and preseason should bring plenty of buzz.
Moore gives Buffalo its clearest chance at elite WR1 production since Stefon Diggs left, and that should open things up for Shakir, Coleman, Palmer, and Bell to find space. But when fans were asked who they believe will win the WR job in 2026, Coleman came out on top by a wide margin, pulling 46% of the vote.
That kind of support comes with expectations. Coleman has to show he’s grown up, and that he’s willing to handle the little things that separate good receivers from great ones in the NFL, including the weekly off-field preparation. With Joe Brady now in place as the new head coach, and with Brady saying the best thing to happen to Coleman was his promotion to HC, this could be the kind of reset season the former second-round pick needs.
Bell finished second in the voting with 29%, which is a little surprising considering he’s still a rookie with plenty to prove before he can jump the others in the room. Still, it’s easy to see why Bills Mafia is intrigued.
He’s the new face in the group, and he was a player many fans wanted Buffalo to draft. For Bell to win the job, he’ll need to become a steadier hands target and keep expanding his route tree.
Palmer landed in third with 25% of the vote, a number that feels low for the most experienced receiver of the three. Injuries were a factor for Palmer in 2025, and like Coleman, he looks like a player who could use this as a reset year. He’ll have plenty of motivation to show he can handle a featured role in the Bills’ offense.
The competition is set, the intrigue is real, and Buffalo’s receiver battle is only going to get louder as summer rolls on.
In Other News...
Keon Coleman Just Reached A Turning Point Bills Fans Feared
Keon Coleman enters his third season in Buffalo with the kind of pressure that comes when potential starts running out of runway. The Bills have reshaped the receiver room and put a new staff in place under Joe Brady, which means every snap, every practice rep and every detail matters more than it did a year ago. For Coleman, who has flashed enough to stay in the conversation but not enough to lock anything down, the next step is no longer about upside. It is about holding onto a role on a team that has made it clear competition will sort out the depth chart.
The challenge is bigger because the Bills have already seen enough uneven play and off-field friction to wonder whether he can be counted on week to week. Coleman has had moments that hint at a useful future, but the overall body of work has left the door open for others to push past him. With Buffalo adding more talent and the coaching staff looking for reliability, this season has become the one that will define whether Coleman is part of the long-term plan or just another receiver trying to survive a crowded room. [Read more 🡒]
Joe Brady Could Change The Bills Where It Matters Most
Joe Bradys promotion earlier this year gave the Bills a new voice at the top, and the biggest change may not come from the play sheet. The conversation around him has centered on how his style could reshape the feel of the building, from the way players carry themselves to the way the team handles pressure after years under Sean McDermotts steadier, more controlled approach.
Brady is viewed as more player-driven and more willing to let personality show, which is why his influence could reach beyond scheme and into the teams confidence. For Buffalo, that matters because Josh Allen has often been asked to conjure something special when games tighten, instead of simply settling into the rhythm the defense gives him, and the hope is that a different tone in the locker room could help the Bills play with a little more freedom in 2026. [Read more 🡒]
Bills Have Another Big Play Receiver Fans Need To Watch
Quentin Skinner arrived in Buffalo in July after a winding start to his pro career, giving the Bills another long-bodied receiver to evaluate as camp competition heats up. The former Kansas standout came in via waivers after a stop with the Jets, and his profile is easy to understand: he can stretch the field, he has size, and he adds another different look to a receiver room that already has plenty of bodies fighting for attention.
The challenge is just as clear. Skinner is one of 14 receivers on the roster, and that kind of crowd usually means a player spends most of his time working behind the top groups while trying to carve out a niche wherever he can. For Buffalo, the appeal is obvious if he can translate that deep-threat ability into something more dependable, but his route to the 53-man roster still feels like one of the more difficult ones to sort out. [Read more 🡒]