Bills Offense May Need An Old Formula Again

Despite early success, the Buffalo Bills face offensive challenges and must consider a return to their effective multiple tight end formations to regain their competitive edge.

The Buffalo Bills built plenty of buzz over the first two weeks by doing something that made them stand out in a league obsessed with numbers: leaning hard into 13 personnel. With three tight ends on the field, Buffalo looked efficient, unpredictable, and different. That approach helped fuel a 2-0 start and an average of 38.5 points per game.

But the last two weeks have told a different story.

That heavy tight end usage has nearly disappeared, and the Bills have moved away from the groupings that helped set them apart early. The most surprising part came in Week 4, when DJ Moore left in the first half and did not return, a moment that seemed to invite more multiple-tight-end looks.

Buffalo still didn’t really go there. Even against New England, the lack of 13 personnel didn’t feel tied to the game flow, since no team ever led by more than a touchdown.

Dalton Kincaid’s role makes that shift even more notable. He was on the field for just 35 snaps in Week 4, his first game under 40 snaps this season.

For Buffalo, that ought to be the exception, not the new normal. Kincaid may not drive defenders backward in the run game the way Dawson Knox or Jackson Hawes can, but his value is tied to what his presence does to a defense.

When the Bills are in multiple-tight-end looks around 30-40% of the time, opponents can’t just assume pass and load up accordingly. They have to play more base defense and give away less.

When that grouping barely shows up, the disguise disappears.

If Moore can’t play against the Rams, Buffalo needs to lean back into multiple-tight-end personnel as much as it can. That doesn’t have to mean only 13 personnel.

The Bills can work through different tight end combinations in 12 personnel, too. The numbers back up the idea: Buffalo has fallen to 23rd in EPA per play out of 13 personnel, with the last two weeks doing real damage there, but the team is fourth in EPA per play when using 12 personnel.

There’s also a physical side to all of this. The tight end trio has to block better for these sets to truly open up the run game, and that especially applies to Kincaid. Without Moore, Buffalo should be moving away from 11 personnel, because the receiver group simply isn’t one of the team’s strengths right now.

Beyond Josh Allen, the tight ends, the running backs, and the offensive line are the pieces the Bills can trust most. As Bruce wrote earlier today, Buffalo may need to look backward to find the answers in front of it.

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