Josh Allen is expected to throw to Buffalo’s receivers more often this season than he did in 2025, but the Bills’ tight ends still look like a real part of the plan - and Dalton Kincaid sits right at the center of it.
That matters because Buffalo’s passing game didn’t lean nearly as hard on wideouts last year as the league’s top offenses did. The Bills threw 270 targets to receivers in 2025, which was the seventh-lowest total in the NFL. So while Joe Brady’s LSU title team in 2019 featured Justin Jefferson and Ja’Marr Chase, that isn’t a perfect template for how Buffalo wants to operate now.
The roster construction also tells its own story. Buffalo carried five receivers and four tight ends on its initial 53-man roster after the preseason, and Kincaid is in the final “cheap” portion of his rookie deal this season. Earlier this week, Joe Buscaglia of The Athletic said he believes Kincaid is headed for an “enhanced role,” and that wouldn’t take much after the former first-rounder played only 26.8% of Buffalo’s offensive snaps in 2025.
Even with that limited usage, Kincaid still flashed the kind of efficiency that keeps him in the conversation. He did not play against the Texans last season, a game in which Allen and the offense could have used him, and he finished first among tight ends in yards per route run at 2.79.
Buffalo got production elsewhere when Kincaid was sidelined. Dawson Knox posted his best season since his nine-touchdown 2021 campaign and put up a career-high 1.35 yards per route run. Jackson Hawes, who was on the field for 43% of the offensive snaps, produced a strong 1.89 yards per route run, and Allen posted a 143.7 rating when throwing his way.
Kincaid’s absences also help explain why Buffalo wasn’t close to the top of the league in 12 personnel, the grouping with two tight ends on the field. The Bills used it on just 11.5% of their snaps in 2025, the third-lowest rate in football.
Still, the bigger picture is that Buffalo has treated Kincaid more like a receiver than a traditional tight end. A breakdown from Cover 1’s Anthony Prohaska showed Kincaid aligned in the slot or out wide on a combined 66.9% of his snaps, which is an eye-opening number for a player listed as a tight end.
That doesn’t mean he should be viewed as a full-time wideout. Kincaid is not being asked to replace one.
But he has been used in a way that pushes him closer to receiver territory than most tight ends ever get. Among receivers and tight ends with at least 750 routes since the start of 2023, his 5.1 targets per game would rank 51st among receivers.
There’s also the question of how Buffalo got here in the first place. When the Bills held the 27th pick in the 2023 NFL Draft, they were in position to take a receiver in Round 1.
Then four receivers came off the board in a row, and Brandon Beane traded up ahead of the Cowboys to land Kincaid. Afterward, Buffalo said Kincaid was the final player on its board with a first-round grade, which helped justify the move.
He may also have been the fallback for a team looking for a pass-catching weapon after missing on the receiver run.
However the draft process unfolded, Kincaid has been deployed almost as close to a receiver as a tight end can be through three NFL seasons.
There’s a chance his offseason bulk-up was tied to a more traditional tight end role in 2026, and if that’s the case, it could help Buffalo in a big way by making Brady’s offense harder to read before the snap. That kind of flexibility would be a real boost for a unit that already ranks among the league’s best.
Against the Texans, with All-Pro Derek Stingley on the outside and Kamari Lassiter emerging as one of the better young No. 2 cornerbacks in football, the middle of the field looks like the smart place for Buffalo to attack. But that doesn’t necessarily mean Knox or Hawes are getting pushed aside.
The Bills were middle of the pack in 13 personnel usage last season, using one running back and three tight ends on 4.32% of their snaps. By comparison, the Rams used that grouping on 30.4% of their plays.
Buffalo, though, was actually the league leader in 22 personnel usage - two running backs and two tight ends - at 13.3% of its snaps. With DJ Moore on the roster, it would be easy for the Bills to swap out the extra running back for a receiver and build even more multiple-tight-end looks.
Given Kincaid’s receiver-like skill set, his added strength, Knox’s bounce-back season, and Hawes entering Year 2 after a strong rookie year, it would not be a surprise if Brady keeps leaning into that tight end depth. Kincaid may be the headliner, but the position as a whole looks ready to stay in the mix against the Texans and through the 2026 season.
In Other News...
Bills Fans May Not Like What This Keon Coleman Trade Talk Means
With the San Francisco 49ers exploring ways to give Brock Purdy more help on offense, Keon Coleman has surfaced in the kind of trade chatter that always gets a Bills fans attention. The idea on the table is simple enough: Buffalo could send the second-year wide receiver west in exchange for a conditional 2027 fifth-round pick, a move that would immediately test how the Bills view Colemans place in their passing game.
For Buffalo, the appeal would be obvious if the front office believes it can turn a young receiver into future draft capital, but the risk is just as clear if Coleman still fits into the teams plans. Nothing is confirmed, and this is still in the proposal stage, which leaves the Bills in the familiar spot of watching their name come up in outside trade talk while the real question hangs over whether they would actually be willing to move on. [Read more 🡒]
Bills Have Early Week 1 Health Questions Fans Will Want To Watch
The Bills opened their Week 1 prep with a few names worth watching as they started building toward the Houston Texans. Buffalos first injury report of the 2026 season listed defensive back Jordan Hancock with a quad issue, running back Ty Johnson with a hamstring injury and defensive lineman T.J. Sanders dealing with a knee concern, giving the early part of the week a little more uncertainty than anyone would prefer.
Hancock and Johnson did not practice, while Sanders was limited, which at least leaves some room for the situation to change before kickoff. Buffalo will issue official player statuses closer to game day, and until then the main question is whether those early absences are just Week 1 maintenance or the start of something that could affect how the Bills line up against Houston. [Read more 🡒]
Bills Lean Into Their Border Identity With Unusual Game Day Move
The Bills are leaning into a part of their identity that has always been there, just across the border. This season, the team will play O Canada before home games along with the United States national anthem, a move that recognizes how much of the Buffalo fan base spills into Canada and gives the pregame routine a distinctly regional feel.
It is the first time an NFL team has made that kind of choice before home games, and it fits a franchise that has long marketed itself to both sides of the border. For a team built on Western New York pride, the addition says plenty about who shows up to cheer in Orchard Park, even if the bigger reaction around the league is still to come. [Read more 🡒]