The Buffalo Bills are heading into a pivotal offseason with two major priorities on the table: finding a new head coach and bolstering a wide receiver room that left a lot to be desired in 2025. And while there's no shortage of names being floated around, one intriguing possibility has emerged - Minnesota Vikings wideout Jordan Addison.
According to recent reports, the Bills have expressed interest in Addison as a potential trade target. They're not alone, either.
The San Francisco 49ers are reportedly eyeing the same receiver, and early conversations between the Niners and Vikings may already be underway. Nothing official yet, but the buzz is building.
Let’s unpack this.
Why Addison?
Addison’s NFL journey has been anything but smooth. After a promising rookie campaign, his production dipped in each of the last two seasons.
He’s had his share of off-the-field issues - including multiple arrests - and he’s struggled to regain the form that once made him a top pick. But here’s the thing: he’s still just 24 years old.
There’s talent there, no question. And sometimes, a change of scenery is exactly what a young player needs to reset and refocus.
From a football standpoint, Addison brings quickness, route-running savvy, and the ability to stretch the field - traits that would complement Josh Allen’s big arm and Buffalo’s offensive scheme. But it’s not just about fit. It’s about cost, too.
The Trade Landscape
The 49ers are reportedly considering a deal involving a second or third-round pick, or perhaps a player and a mid-rounder. That’s a steep price given Addison’s recent struggles, but it also underscores how much potential teams still see in him. For Buffalo, this might be an opportunity to get creative - especially if they’re willing to move a young player of their own.
Enter Keon Coleman.
The former second-round pick has had a rocky start in Buffalo, and things only got messier this week. In a rare public moment, team owner Terry Pegula appeared to distance general manager Brandon Beane from the decision to draft Coleman, saying it was driven more by the coaching staff than the front office. That’s not the kind of endorsement that instills long-term confidence.
To make matters worse, video has surfaced showing Beane expressing excitement about Coleman prior to the draft - a contradiction that only adds to the confusion. All of this casts doubt on Coleman’s future with the team, and it wouldn’t be surprising if both sides are quietly exploring a way out.
A Swap That Makes Sense?
If Buffalo and Minnesota were to engage in trade talks, a swap involving Addison and Coleman - potentially with some draft compensation on either side - could make sense for both franchises. Each team would be taking on a young, talented receiver with question marks. It’s a gamble, sure, but one that could pay off if either player finds stability in a new environment.
From Buffalo’s perspective, this isn’t about finding a WR1 - at least not yet. Addison, if acquired, would be a piece of the puzzle, not the whole picture.
But it would signal the kind of aggressive, forward-thinking roster building that Beane is known for. It would also give the new head coach a fresh, motivated receiver to work with alongside Josh Allen.
What This Tells Us About Buffalo’s Offseason Approach
The Bills’ interest in Addison - and the potential willingness to move on from Coleman - suggests that Beane and the front office are looking to retool the receiver room with youth, upside, and perhaps a bit of a reclamation mindset. It’s not about chasing big names or splashy signings. It’s about finding value, creating competition, and giving Allen the weapons he needs to elevate the offense.
Buffalo’s next head coach will inherit a team that’s still built to compete, but the margin for error is getting thinner. The wide receiver group has to be better in 2026. Whether that starts with Jordan Addison remains to be seen, but the Bills’ reported interest is a clear sign that changes are coming - and they might not be far off.