Buffalo Bills fans have a chance to pick up a free collectible this week as M&T Bank rolls out its annual magnet giveaway, with this year’s design tied to the team’s new Highmark Stadium.
The bank said it will hand out 50,000 commemorative Bills magnets on Thursday at branches across Western New York. The giveaway is part of a longtime fan tradition, with each year’s magnet marking a different moment in team history.
"A longtime fan favorite, M&T's annual Bills magnet giveaway has become a tradition for many fans, with each year's design commemorating a unique moment in team history," the bank said in a news release.
This year’s version celebrates the new Highmark Stadium in Orchard Park during its inaugural season and includes artwork inspired by the venue as the Bills enter a new chapter.
The magnets will be available during business hours Thursday, Aug. 27, on a first-come, first-served basis and while supplies last at participating branches in the Buffalo and Rochester regions, according to bank officials. Fans are being urged to get there early because of expected demand.
Most branches are open from 9 a.m. to between 4 and 5 p.m. Thursdays.
To find a nearby branch, visit locations.mtb.com.
The new stadium, located at 10 Bills Plaza in Orchard Park, cost roughly $2.2 billion and has drawn praise for its modern design, spacious concourses and locally inspired architecture. It also brings fans closer to the field than the Bills’ previous stadium, where the team played home games for 52 years through the 2025 season.
The venue holds 60,108 fans, down from the old stadium’s 71,608, and features a steeper, taller seating bowl. A 360-degree canopy covers roughly two-thirds of the seating bowl, built to help shield fans from bad weather while also trapping crowd noise and sending it toward the field.
The stadium also includes larger parking lots with more room for tailgaters.
The Bills are set to host the Pittsburgh Steelers Thursday night in their preseason finale as they get ready for the 2026 NFL season.
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