The Bills are still sorting through complaints from some Personal Seat License holders who say the views from their new stadium seats aren’t what they expected.
According to Michael Petro of the Buffalo News, the team continues to work with PSL holders who have concerns about sight lines from the seats they committed to buy. The Bills, Petro reported, are “making sure these fans, who purchased a personal seat license for the right to own season tickets at the stadium, have had their expectations met for their seats.”
Bills COO Pete Guelli told Petro that 20,000 fans were still on a waiting list after all PSLs were sold.
The team is handling the issue on a case-by-case basis. One obvious path would be to refund anyone who says they weren’t properly told about the obstructed views, then make those seats available to people on the waiting list with full disclosure about the sight lines. Another possibility would be a reduced price for the obstructed-view seats, with partial refunds going back to the PSL buyers.
Either way, the seats should not be hard to move. As long as buyers know exactly what they’re getting, the issue goes away.
The Bills maintain that the sight-line concerns were “clearly indicated” to the fans who bought the seats. Still, it’s hard to imagine many of the roughly 500 upset customers feeling the same way if they had known in advance that the view would be obstructed.
The stadium architect has said the obstructions were part of the design. The problem, then, appears to be that something went wrong somewhere along the way. If it hadn’t, there wouldn’t be a dispute at all - because anyone walking in with an obstructed-view seat would have known that was the deal from the start.
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