Joe Brady’s first season running the Buffalo Bills has started with a clear idea attached to it: win the toss, take the ball, and try to seize the game right away.
That plan sounded aggressive from the jump, and it still does. But four games into the season, the results haven’t matched the intent.
The Bills are 3-1, which is the kind of record that gets attention no matter how shaky the path has been. They’ve also spent much of the early season sorting through issues on both sides of the ball, with Jim Leonhard’s defense still trying to settle in and the offense now dealing with its own problems after back-to-back games against the Chargers and the Patriots.
The biggest wrinkle in Brady’s approach came to light in ESPN’s Week 5 intel from Dan Graziano and Jeremy Fowler. Graziano explained that Brady told the offense before the season opener that if Buffalo won the coin toss, it would take the ball first rather than defer like most teams do, and like the Bills generally did under Sean McDermott.
Graziano also laid out the numbers behind it: " Is it working? Sort of: The Bills are 3-1, but they've scored points on only one of their four opening drives this year, and they've allowed points on their opponents' opening drive of the second half in three of the four games."
That opening-drive issue has become impossible to ignore. Buffalo has scored the first points in only two of its four games, and the last two outings both started with the Bills falling behind early against the Chargers and Patriots. Graziano noted that the only game in which Buffalo turned its first possession into points was the Week 2 matchup with the Lions.
There is a built-in limitation here, of course. If the other team wins the toss and defers, Buffalo doesn’t get to choose. But when the Bills do have the option, Brady’s preference has been to start with the ball - and the early returns suggest it hasn’t changed the script much.
That’s the tension for Buffalo right now. The approach is meant to set a tone, but the sample size says the Bills have mostly been living on the edge anyway. Aside from the Lions game, every contest has been tight deep into the fourth quarter, and the slow starts have only added more pressure on Josh Allen and the offense to answer quickly when the defense doesn’t get the job done first.
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