Why Celtics Shaq Became One Of The NBAs Harshest Memes

Discover the backstory of how Shaquille O'Neal's stint with the Boston Celtics evolved into a meme symbolizing the twilight of an athlete's career.

Shaquille O’Neal’s Boston stint has turned into one of the NBA’s favorite punchlines, but the joke lands a little differently when you look at what actually happened.

By the time O’Neal got to the Celtics in 2010, he was already deep into the back half of a Hall of Fame career. He was 38, carrying more than 1,000 games and 41,000 minutes on his body, and the miles had started to show.

Still, the version of Shaq that played in Boston was not just some empty shell. He started all but one game he appeared in, helped a Celtics team that had just been to the Finals finish the regular season with 56 wins, and was on the floor for a 28-9 record in the games he played.

The numbers were modest by Shaq standards - 9.2 points, 4.8 rebounds and 1.1 blocks in 37 games - but he was also efficient, shooting a career-high 66.7 percent from the field. And there were still nights when the old force showed up, including a 25-point, 11-rebound game against the New Jersey Nets.

Even so, the Boston chapter has taken on a life of its own. “Celtics Shaq” has become shorthand for a player who’s clearly past his peak, a meme that turns O’Neal’s final season into a symbol of being washed.

The image stuck because it came at the end. O’Neal had already been declining in Cleveland, and while he had been an All-Star and All-NBA Third Team selection just two years earlier, the Celtics were where the finish line arrived. Knee and Achilles injuries limited him, and those problems ultimately helped bring his career to a close.

O’Neal is hardly the only one who knows the reference. In 2024, Kirk Cousins told him he didn’t want his own career to end the same way, specifically pointing to the Suns and Celtics stops.

“I want this to be my final stop,” Cousins said. “I don't wanna do the deal - no offense, but I don't wanna go play for the Suns and the Celtics at the end. I wanna finish with the Heat, if you will, and be done.”

“Same thing I said,” O’Neal responded.

That Boston version of Shaq may be the one that gets memed, but it’s still only one slice of a bigger career. His team-by-team numbers show just how far above the rest of the league he was for so long: 27.2 points, 12.5 rebounds and 2.8 blocks per game with Orlando; 27.0 points, 11.8 rebounds and 2.5 blocks with the Lakers; 19.6 points, 9.1 rebounds and 1.9 blocks with Miami. Phoenix, Cleveland and Boston were the later stops, and Boston has become the one people use as shorthand for the end.

In Other News...

Paul George Is Already Shaping A Celtics Teammates Next Step

Jordan Walsh has been spending part of the offseason in the gym with Paul George, and for the Celtics that is the kind of quiet development that can matter later. Walsh is entering his first season alongside a player with the kind of rsum George carries, and the work has already centered on specific pieces of Walshs game, including the mid-range pull-up shot. It is an early sign of how a veteran can reshape the learning curve for a younger teammate before the season even starts.

A recent workout in Los Angeles with George, Walsh and other Celtics players was shared publicly by Jayson Tatum, offering a glimpse of the groups chemistry before training camp. For Walsh, the appeal is obvious: George arrives with nine All-Star nods and a long track record as a high-level scorer and steady presence. The part Celtics fans will want to watch next is how much of that influence shows up once the games begin. [Read more 🡒]

Lonzo Ball Just Reignited A Celtics Debate Fans Never Escape

Lonzo Ball has a way of turning old Celtics arguments back into fresh ones, and his latest comments on the Ball in the Family podcast did exactly that. By putting Jaylen Brown ahead of Jayson Tatum, he pushed one of the leagues most familiar sibling rivalries right back into Bostons spotlight, where every comparison between the two stars tends to invite a long, opinionated response.

The claim also comes with some extra draft-day baggage, because Ball was selected before Tatum in 2017, a detail that still shadows any discussion of how that class is judged. Whatever the motive, Bostons side of the debate remains hard to miss: Tatum has built the stronger career resume, including four first-team All-NBA selections before his injury, which is why this is the kind of take Celtics fans are unlikely to let sit quietly. [Read more 🡒]

Former Celtics First-Round Pick Reflects On Career That Ended Too Soon

Jared Sullingers basketball journey has reached its next chapter, with the former Celtics first-round pick announcing his retirement from professional play at 34. After a career that took him from Boston to stops in the NBA and overseas, Sullinger is now moving into the next phase of the sport, joining Ohio State University as director of player development.

Sullingers retirement statement was heavy on gratitude, with thanks extended to his family, coaches and the teams that helped shape his path. For Celtics fans, it also brings a little reflection on a player whose time in Boston arrived with real promise, and whose career ended earlier than many expected after he had spent years trying to extend it across different leagues and continents. [Read more 🡒]