Jaylen Brown isn’t just making noise on the court this season-he’s finding his voice off it, too. And he’s doing it in a way that feels very 2025: through Twitch streams, not press conferences.
While Brown has met his media obligations as an NBA player, he’s clearly more comfortable in front of a webcam than a microphone. He’s been going live regularly on Twitch, connecting directly with fans and offering unfiltered insight into his mindset, his game, and his perspective on the media landscape. And in a recent appearance on White Noise, Derrick White’s podcast, Brown explained exactly why he’s chosen this path.
“The reason I started streaming is just because I feel like…the media is very lazy,” Brown said bluntly. “I know controversy is what sells.
So anytime they can put out something negative, they know they’re gonna get more clicks, more engagement…that’s not actual journalism. You don’t get the full story.
You only get the negative aspect of it.”
He didn’t stop there.
“Most people…they’re not gonna look into what actually happened,” Brown continued. “They’re just gonna see the headline. And then that’s what they’re gonna go with.”
It’s a candid critique from a player who’s clearly thought a lot about how narratives are shaped-and who gets to shape them. Brown’s message is clear: if you want to understand who he really is, don’t rely on the headlines. Tune in and hear it from him directly.
And if you thought Brown’s fire was limited to his Twitch streams, think again. He’s carrying that same energy onto the hardwood.
“There were a lot of people waiting for me to fall on my face this season,” Brown said in a recent stream. “They had the tweets loaded, ready for me to fail…still waiting on it. And I’m just gonna tell them, keep waiting.”
That confidence isn’t just talk-it’s backed up by production. With Jayson Tatum sidelined and a roster that’s been reshaped by offseason moves-including the departures of Jrue Holiday, Kristaps Porzingis, Luke Kornet, and Al Horford-Brown has stepped into the No. 1 role and delivered in a big way.
Boston entered the season with tempered expectations after losing key pieces. Some even projected the Celtics to miss the playoffs entirely.
But Brown had other plans. He’s elevated his game to a new level, leading the Celtics to an 18-11 record, which puts them third in the Eastern Conference as of Tuesday.
Through 27 games, Brown is averaging 29.4 points, 6.4 rebounds, and 4.9 assists per game while shooting nearly 50 percent from the field. He’s been on a tear lately, dropping 30-plus in each of his last seven outings. That includes a 31-point, nine-rebound performance in Monday’s comeback win over the Indiana Pacers-a game where he poured in 14 points in the fourth quarter alone, returning strong after missing one game due to illness.
Simply put, Brown is putting the league on notice. He’s not just filling in for Tatum-he’s thriving in the spotlight.
Next up for the Celtics is a rematch against the Pacers, this time on the road. Boston heads into Friday’s game riding a three-game win streak, and with Brown locked in both mentally and physically, they’re looking like a team that’s far from done climbing.
Jaylen Brown is showing us who he really is-on the court, on Twitch, and on his own terms. And right now, he’s letting his game do most of the talking.