The Celtics already looked like the team to beat in Group C, and the NBA Cup draw only sharpened that view.
Boston landed in a group with the Washington Wizards, Atlanta Hawks, Charlotte Hornets and Chicago Bulls, setting up a path that looks manageable on paper even if nothing is handed to anyone in Cup play. The Celtics’ first group game comes Oct. 30 at TD Garden against the Bulls, and their final two matchups in the stage are on the road in Washington on Nov. 24 and back home against Atlanta on Nov. 27.
Group play is built around “Cup Nights,” which run every Friday from Oct. 30 through Nov. 27, with extra dates added on Tuesday, Nov. 24 and Wednesday, Nov. 25. To advance, Boston will need to finish first in the group or grab the East’s wild card spot, which goes to the second-place team with the best group-stage record.
That’s the basic roadmap. The bigger question is what kind of competition Boston is actually facing.
Chicago opens the group stage for the Celtics after making a flurry of moves that included drafting former North Carolina star Caleb Wilson fourth overall, adding Norman Powell and trading for Nic Claxton. The Bulls also changed coaches, with Thiago Splitter taking over after impressing as Portland’s interim head coach last season. There’s enough talent there to push beyond last year’s 31-win finish, though a postseason run still looks like a stretch.
Charlotte comes next on Nov. 6, and the Hornets arrive with more intrigue than their recent results might suggest. They were one of the league’s hottest teams at one point last season before a 121-90 loss to the Orlando Magic in the play-in tournament ended the year.
They’re coming off a 44-win season and enter Charles Lee’s third year with a reshaped roster after sending LaMelo Ball to the Minnesota Timberwolves and bringing in Naz Reid. Charlotte also used the final pick in the lottery on Hannes Steinbach and later added Christian Anderson, a sharp-shooting guard from Texas Tech.
Re-signing Coby White was another notable move, but the Hornets’ ceiling will depend heavily on Kon Knueppel and Brandon Miller handling a bigger load after Ball’s departure.
Boston’s longest gap in the group stage leads into a trip to Washington on Nov. 24.
The Wizards took Massachusetts native AJ Dybantasa with the top pick in this year’s draft, and he made a strong first impression in Summer League. Washington also kept Anthony Davis and reached a new deal with Trae Young, while a young core that includes Alex Sarr and Kyshawn George gives the group a real developmental base and, as the source frames it, legitimate postseason aspirations.
The final test comes Nov. 27 against Atlanta at TD Garden. The Hawks are coming off a 46-36 season that ended with a competitive first-round loss to the Knicks.
This offseason they added Luguentz Dort, lost former first overall pick Zaccharie Risacher, and brought in Aaron Wiggins. They also drafted Kingston Flemings with the No. 8 pick and added Henri Veesar and Zuby Ejiofor.
With Jalen Johnson, who earned All-NBA Third Team honors last season, plus Nickeil Alexander-Walker, CJ McCollum, Dyson Daniels and Onyeka Okongwu, Atlanta has enough depth and versatility to make noise again.
The full NBA schedule still hasn’t dropped, with that reveal due Thursday at 3 PM ET. But the Cup bracket already tells the story: Boston avoided the league’s nastiest East group and got a path that puts the Celtics in position to control their own fate.
Group B, by contrast, stacks the Knicks, Heat, Philadelphia 76ers, Cleveland Cavaliers and Indiana Pacers together. That’s a far rougher road.
The Celtics will still need to do the work. But in Group C, they’re the clear favorite.
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