Boston Bruins fans who opened the team’s Twitter feed after the JJ Peterka trade probably did a double take.
Instead of another straightforward hockey post, the Bruins dropped a video featuring an actor - a move tied to the surge around Amazon Prime’s hit show Off Campus. The clip surfaced on June 27, 2026, right after Boston sent its first-round pick to the Utah Mammoth for forward JJ Peterka.
The actor in the video was Belmont Cameli, who plays Garrett Graham, the central male character in the TV adaptation of Elle Kennedy’s Briar U series. In the show’s first season, the story follows the plot of the first book, The Deal, where Graham, a star hockey player at Briar University, and Hannah Wells, a music major, make an arrangement to help him improve his grades and help her find a boyfriend.
The Bruins are part of that world, too. In both the book and the series, Boston is the team Graham is connected to, and in the books he is drafted by the Bruins before retiring around age 40.
For the team’s video, Cameli wore a custom Bruins jersey with No. 44, Graham’s college number, which made the crossover even more direct for fans of the show.
And that was the point. With Off Campus pulling in a wave of new hockey fans, Boston leaned into the pop-culture moment and used the actor to help spotlight the Peterka deal. It was a sharp bit of timing from the Bruins, one that tied the TV show’s audience to the actual team in a way that was hard to miss.
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