The Boston Bruins are going brown.
As part of the NHL and Fanatics’ new Hometown Remix collection, the Bruins unveiled a special edition uniform called the “Varsity Sweater,” a look built to spotlight Boston’s hockey culture and collegiate style. It’s the club’s first all-brown uniform since its inaugural season in 1924, and it leans hard into Ivy League-inspired details that connect the Bruins to the city’s deep college hockey roots.
That connection runs through the whole design. The jersey includes an arched wordmark across the chest, a chest numeral, rugger-style double sleeve stripes, beveled numbers on the back and a collegiate shoulder crest. Even the hemline gets in on the act with a nod to Boston’s Freedom Trail.
“College hockey is a big part of Boston’s identity, and the tradition and success of the programs in our city have helped make this one of the best hockey communities in the world,” said Boston Bruins President Cam Neely. “The Varsity Sweater is a great way to recognize that history while bringing back elements of the Bruins’ original look. It’s a unique jersey that celebrates both our team’s history and the strong connection between the Bruins and Boston’s hockey community.”
Boston’s college hockey scene gives the concept plenty of fuel. The city is home to Boston College, Boston University, Harvard and Northeastern, all NCAA Division I programs with national relevance and all part of the annual Beanpot tournament on TD Garden ice every February. Massachusetts also leads the way with the most NCAA Division I Men’s Frozen Four appearances and 19 NCAA Women’s Frozen Four appearances, while those four schools have combined for 11 national titles.
The Bruins are also bringing back a detail that hasn’t been on a B’s sweater since the 1940s: the front side numeral. The team’s breakdown of the uniform highlights the vintage brown palette, the campus-style wordmark and striping, the return of that old-school numeral and the inside hemline tribute to the Freedom Trail.
Boston will wear the Varsity Sweater 12 times during the 2026-27 season, starting Nov. 12 against Montreal. That first game is being billed as the club’s “Homecoming” event, with all ticketed fans receiving a themed T-shirt and the Northeastern University Pep Band performing throughout the night.
The full wear schedule runs from that Nov. 12 matchup through March 6, with appearances against Montreal, Minnesota, Toronto, Detroit, New Jersey, the Islanders, Carolina, Anaheim and Pittsburgh, plus road dates at Montreal and Detroit. Several of those games will air on NESN, while the Jan. 6 game at Montreal is set for TNT and the March 6 game against Pittsburgh will air on ABC.
The Bruins also rolled out Causeway University, a fictional school created as part of the season-long collegiate-themed Hometown Remix campaign. The concept is built around the Bruins’ values of grit, excellence, teamwork and leadership, and its look is tied directly to the Varsity Sweater design.
Fans will get a chance to take part whenever Boston wears the new uniform. Through the Bruins + TD Garden App, they can complete Causeway University “syllabus assignments” for a shot at an autographed Bruins Hometown Remix jersey. Clues will be hidden across Bruins social channels, radio and TV broadcasts, and at TD Garden during home games, with fans then using the app to unscramble the clue and submit their answer.
The Varsity Sweaters and other Hometown Remix merchandise are on sale now at BostonProShop.com and at the ProShop, powered by ’47, at The Hub on Causeway.
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