98.5 The Sports Hub didn’t just win the spring Nielsen Audio Ratings - it ran away with them.
From April 2 through June 24, the station finished first overall among men 25-54 with a 12.4 share, and it led every daypart in sports radio’s key demo. WEEI, by comparison, landed seventh overall at 4.2.
The morning race was especially lopsided. “Toucher and Hardy” posted a 16.1 share, the top number for any radio show in the market during the period, and took first in morning drive. WEEI’s “The Greg Hill Show” came in sixth at 6.0.
Midday belonged to The Sports Hub as well, with “Zolak and Bertrand” grabbing first at 12.3. WEEI’s “Jones and Keefe” finished fourth with a 5.4.
Afternoons followed the same script. “Felger and Mazz” cruised to the top again with a 13.9 share, while WEEI checked in eighth at 3.5.
WEEI made a lineup change in late April, cutting Andy Hart and Nick Stevens, ending its “WEEI Afternoon Show” and rolling out “The Rich Shertenlieb Show,” which features the former Sports Hub morning show co-host the program is named after, along with Ken Laird and Ted Johnson.
The 6-7 p.m. slot went to Tony Massarotti’s “The Baseball Hour,” which finished first with an 8.9 share. WEEI programming, which often includes the Red Sox pregame show, was 14th at 2.2.
In the evening stretch from 7 p.m. to midnight, The Sports Hub tied WBMX for first at 8.8. That block includes “The Joe Murray Show” and Celtics and Bruins broadcasts. WEEI, which carries “The Christian Arcand Show” and Red Sox broadcasts in that window, finished ninth at 3.3.
In Other News...
Bruins Front Office Shakeup Just Sent A Bigger Message
The Bruins offseason has already started to take shape on more than one front, with the club lining up its 2026-27 schedule and giving fans an early look at the opening stretch. Boston will begin at home against the New York Rangers on September 29, then head out for a quick road swing through Winnipeg and Minnesota, a compact start that should tell plenty about how the roster is expected to look when the season arrives.
Just as notable, the organization is also making changes upstairs, the kind that usually says as much about direction as any lineup tweak. Add in Matej Blumels decision to head back to Czechia on a four-year deal with HC Sparta Praha after four seasons in North America, and it is clear this is a Bruins offseason with more moving parts than usual, even before the bigger questions around the roster and front office fully settle in. [Read more 🡒]
Bruins Just Got A Concerning Sign About This Offseason
Bostons summer has had the look of a team trying to patch holes while staying in the hunt, with the Bruins adding JJ Peterka, Will Borgen and Connor Clifton while moving on from Viktor Arvidsson and Joonas Korpisalo. Even with those changes, the early read on the roster is that Boston has not done enough to clearly separate itself in a crowded Atlantic Division, especially after a failed swing at a major defense upgrade left the blue line picture still unsettled.
The bigger concern is what the offseason still does not answer. A recent ranking of the leagues offseason improvements placed the Bruins 17th, a reminder that the work done so far may not be enough if the team is serious about pushing back into contention. Boston still looks like it could use more help at right-shot defense and down the middle, and unless those gaps are filled, the Bruins may enter the season with more questions than the moves have solved. [Read more 🡒]
Bruins Bring Back Connor Clifton And Fans Know This Debate Too Well
Connor Clifton is back in Boston on a two-year deal, a familiar kind of move for a Bruins blue line that has long leaned on players the staff already knows. Cliftons first run with the club gave him a reputation as a depth defenseman who could handle playoff minutes, and his history here still matters because Boston has seen him in bigger moments than the average bottom-pairing option.
The question, of course, is whether this is the kind of familiarity that actually moves the needle or just another safe bet from a front office that has often preferred the known quantity. Cliftons path through Buffalo and Pittsburgh only sharpened that debate, and his return leaves the Bruins once again weighing experience against the possibility of a younger, higher-upside answer on the back end. [Read more 🡒]