Baylor Suddenly Feels Like A Real Lincoln Riley Landing Spot

Could a return to his Big 12 roots at Baylor offer Lincoln Riley the fresh start he needs after a turbulent tenure at USC?

After USC’s loss to Wisconsin, the questions around Lincoln Riley are getting louder, and the fit in Los Angeles looks increasingly uneasy. The source material frames it bluntly: the situation feels like it is going nowhere, with low home attendance, unmet fan expectations, and missed chances in conference play all adding to the strain.

That’s why Baylor has entered the conversation, even if Riley was not on the initial hot board. The connection makes sense on paper.

Riley is a Texas native, he came up under Mike Leach, and he has deep Big 12 roots from his time at Oklahoma. He has also had success across his career, and the idea of him landing in Waco is not being treated as far-fetched.

Baylor would be getting an offensive coach built from the Air Raid tree, and the roster fits that background in at least one obvious way: the Bears have a deep receiving group. Gavin Freeman is the headliner, but the unit is not a one-man show.

Speed has been a major emphasis this season, and Riley’s offensive approach could line up neatly with that. After seven seasons of Dave Aranda’s defensive-minded leadership, Baylor finished 40-40, while Riley’s record at USC stands at 41-20.

The money piece is a major part of the discussion, too. Dave Aranda’s buyout for the rest of his contract after being fired was $12 million, while Riley would be owed $57 million if USC fired him under the same terms.

But the contract wrinkle matters: because former athletic director Mike Bohn hired Riley, and USC later fired Bohn before bringing in Jennifer Cohen from Washington, Riley’s buyout to leave USC would be waived. If Riley were to leave after the season, that waiver would also apply.

The reporting also points to a larger split between Riley and USC. USA Today’s John Brice has described it as an “unhappy marriage,” and Riley’s own comments have fed the sense that something is off between the two sides.

From USC’s perspective, the appeal is obvious: avoiding a massive buyout. For Riley, it would mean a fresh start at a school with strong resources but a smaller, less punishing media environment. For Baylor, it would be a swing at an elite offense-first coach.

There is also the travel angle. USC’s move to the Big Ten has brought in more money, but it has turned the road schedule into a mess of flights and cross-country trips. The source material puts it in simple terms: at a conservative 3:1 ratio, USC’s Big Ten road games involve travel distances of more than 3,000 miles, while Baylor’s Big 12 road slate likely would not reach that total over an entire season.

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