Baylor Athletics is giving fans a new way to cash in on the habits they already have.
On Wednesday, the school announced the upcoming launch of Baylor Bears Perks, a loyalty program built with Uptop, a Rain company, that will let Baylor supporters collect points through everyday interaction with the program. That includes showing up to games, buying concessions and shopping with participating Baylor Athletics partners such as Raising Cane's, Avo Apparel and more.
The program is being rolled out through Baylor Sports Properties, Baylor Athletics' exclusive multimedia rights holder and a property of Playfly Sports. Baylor said the system uses Uptop's technology and infrastructure built on Avalanche to create what it described as a seamless rewards experience.
Starting Sept. 14, Baylor students, alumni and fans will be able to sign up at BaylorBearsPerks.com or through the official Baylor Athletics mobile app. Once registered, fans can earn points by attending Baylor Athletics events, engaging with the Bears and making purchases at participating partners using a linked payment card.
"Baylor fans bring an incredible level of passion and loyalty to our teams," Associate AD for Marketing and Fan Experience Aaron Fordyce said. "Baylor Bears Perks gives us another way to recognize that passion and give something back to our fans. We want to create more ways for fans to earn perks, unlock unique experiences and get even more out of being a Baylor Bear."
Those points can later be used for Baylor tickets, exclusive experiences, memorabilia and other rewards.
Scott Yacyshyn, Baylor Sports Properties General Manager, said the partnership is designed to tighten the connection between the school, its corporate partners and the fan base.
"We're excited to partner with Uptop to launch Baylor Bears Perks and create new ways for Baylor fans to engage with the Bears and our corporate partners," Baylor Sports Properties General Manager Scott Yacyshyn said. "Uptop's platform gives us the opportunity to bring our partners even closer to the Baylor fan experience while giving fans more ways to unlock perks through their day-to-day fandom."
Baylor also said the program is only getting started. Future phases are expected to include a co-branded prepaid card that would give fans more chances to earn points and support Baylor Athletics.
Uptop’s Head of Partnerships Zac Sebo said the idea is to reward the kinds of routine moments that already define fandom.
"Whether attending a game at McLane Stadium, purchasing concessions at Foster Pavilion or shopping with a participating Baylor partner, Baylor fans deserve an easy way to earn rewards for their loyalty," Uptop's Head of Partnerships Zac Sebo said. "Baylor Bears Perks turns their everyday support of the Bears into points and experiences that deepen their connection to Baylor."
Fans can begin registering for Baylor Bears Perks on Monday, Sept. 14 at BaylorBearsPerks.com.
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