In the ever-evolving world of college football, where NIL deals have become as much a part of the game as playbooks and recruiting visits, some players are starting to cash in big-and wide receiver Cam Coleman is one of them.
The former Auburn Tiger, now suiting up for the Texas Longhorns, just landed a major NIL partnership with Crocs. Yes, those Crocs. The deal adds another layer to Coleman’s rising profile, both as a dynamic playmaker and as a marketable athlete in the new era of college sports.
Coleman’s NIL valuation is reportedly sitting at $2.9 million-a number that puts him in the same financial ballpark as an NFL second-round draft pick. That’s not just impressive; it’s a sign of how quickly the college football landscape is shifting. Where players once had to wait until draft day to see major money, some are now building their financial portfolios before they even declare.
The move to Texas marks a new chapter for Coleman, who spent two seasons at Auburn before transferring. Now, he’s set to line up alongside quarterback Arch Manning in what could be one of the most talked-about offensive duos in the country heading into 2026. Both Coleman and Manning are draft-eligible in 2027, but before that, they’ll have a chance to light up defenses and make a serious run at a College Football Playoff berth.
Texas, under head coach Steve Sarkisian, has shown a real knack for attracting top-tier talent through NIL opportunities. The Longhorns have built a roster that’s not just talented on the field, but also attractive to brands off it. That combination is helping Texas stay competitive in a recruiting arms race that now includes more than just facilities and tradition-it includes branding potential and business savvy.
Last season, Texas narrowly missed out on the College Football Playoff. A sluggish start ended up costing them, despite a strong finish down the stretch.
But with Coleman now in the fold, the Longhorns add a vertical threat who can stretch the field and open up the offense for Manning and company. It’s the kind of addition that could be a game-changer-not just for Texas, but for how we think about team-building in this new NIL-driven era.
Coleman’s story is a clear example of how the lines between college and pro football continue to blur. He’s not just preparing for Saturdays-he’s already navigating the business side of the game like a seasoned pro. And if his on-field production matches his off-field value, Texas fans could be in for something special.