Bijan Robinson got back to being the focal point for the Falcons in Week 7, and Atlanta’s offense looked a lot more like itself because of it.
After the Week 6 loss to the Bears, the question hanging over the Falcons was impossible to miss: where was Bijan Robinson? Atlanta got behind early, leaned away from the run, and Robinson ended up with just nine carries and 11 touches even though he was averaging nearly seven yards per carry. Nine carries for 61 yards was nowhere near enough, and the Falcons also failed to involve him much as a receiver.
Against the 49ers, though, Atlanta corrected course. Offensive coordinator Tommy Rees said before the game that the Falcons would get back to their ground-and-pound identity, and in the 29-20 upset of the previously undefeated 49ers, that showed up in the way the offense was called. The run-pass balance was much more even, and Robinson got the kind of workload he should have.
He finished with 20 carries for 63 yards, good for 3.1 yards per carry. The ground game wasn’t explosive, but San Francisco selling out to slow Robinson helped open things up for Michael Penix Jr. and the passing attack. The 49ers and Raheem Morris couldn’t generate pressure on Penix, and that made life easier on Atlanta’s offense overall.
Even with the Falcons trailing at halftime, they never fully abandoned the run the way they did against Chicago, when they fell into a 24-point hole. Robinson didn’t pile up the usual fireworks, but it was still a solid day for the 24-year-old, even if the production could have been better.
The bigger change came through the air.
Robinson turned in his best receiving game of the season, catching all five of his targets for 59 yards. That included the hook-and-ladder play in the fourth quarter. Drake London was the only player with more yards and receptions on the week, finishing with seven catches for 66 yards and a touchdown.
Penix also made a noticeable shift. Entering Sunday, only Lamar Jackson had a lower check-down rate than Penix, but that changed against San Francisco. He was content to take what the defense offered instead of hunting for deep shots, and that helped keep the ball safe while giving Robinson more chances as a receiver.
That kind of usage needs to stick. Robinson has only topped five catches and 50 receiving yards one other time this season, in the opener against the Steelers when Cooper Rush started and the plan was to keep checking it down to him all game. In that one, he caught eight of 10 passes for 90 yards and a score.
The talent is obvious when he gets the ball in space. Robinson had 79 catches for 820 yards last season, and he can line up wide. But through seven weeks, he has just 203 receiving yards, which isn’t enough for a player with his dual-threat ability.
He still leads the NFL in rushing yards with 704 and scrimmage yards with 907, and that production is elite. But for the Falcons, the lesson is pretty clear: if you’re paying a back that much and he can do damage as a receiver, it makes sense to use him like the extra weapon he is.
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