The Atlanta Falcons have some big decisions to make this offseason-and it’s not just about who’s under center or calling plays. The spotlight is shifting to the offensive core, and more specifically, the contracts of three former top-10 picks: Kyle Pitts, Drake London, and Bijan Robinson.
Let’s start with Pitts. After a frustrating 2024 season, the athletic tight end bounced back in a big way, hauling in 88 catches for 928 yards and five touchdowns.
He reminded everyone why he was such a highly touted prospect coming out of Florida. Now, at just 25 years old and with unrestricted free agency looming, Pitts is about to hit the open market in his prime-and he’ll have no shortage of suitors.
Still, Atlanta’s new front office has made it clear they’d like to keep him in-house. Whether that public stance turns into a long-term deal remains to be seen, but the interest is mutual enough to keep the door open.
But Pitts isn’t the only offensive weapon the Falcons need to think long and hard about. Drake London and Bijan Robinson-two more blue-chip talents-are also on the radar for major extensions. And if Atlanta wants to keep its young offensive nucleus intact, the time to act is now.
London, in particular, is entering the final year of his rookie deal. That means the clock is ticking.
The former USC standout has quietly become one of the most productive wide receivers in the league, even if the accolades haven’t caught up yet. Two seasons ago, he posted 100 catches for 1,279 yards and nine touchdowns-numbers that put him firmly in the top tier of NFL wideouts, whether or not the Pro Bowl voters noticed.
Last season, London was on a similar tear before injuries intervened. Through Week 11, he had racked up 810 yards and six touchdowns in just nine games.
Project that over a full season, and you’re looking at a 1,500-yard, double-digit touchdown campaign. A PCL injury cost him four games, and while he returned for the stretch run, he clearly wasn’t at full strength.
Even so, he still came close to 1,000 yards in just 12 games-an impressive feat that shows just how consistent and dangerous he’s become.
Inside the building, there’s no debate. London is Michael Penix Jr.’s go-to target and a foundational piece of the offense.
But now it’s up to general manager Ian Cunningham to get a deal done-and that won’t come cheap. The last front office didn’t hesitate to pay its stars, handing out massive extensions to A.J.
Terrell and Chris Lindstrom. That approach may have raised a few eyebrows at the time, but in hindsight, locking up core players early often proves to be a savvy move.
That’s the reality in today’s NFL. The salary cap keeps climbing, and with every new deal at a given position, the market resets.
Wait too long, and the price tag only goes up. That’s why timing matters.
The earlier you strike, the more manageable the contract looks a year or two down the road.
London’s camp has every reason to push for a deal in the D.K. Metcalf range-or higher.
Metcalf pulled in $33 million annually with the Steelers, and while London might not command Ja’Marr Chase’s $40 million per year, he’s certainly earned a place in that next tier. Production, consistency, and character-London checks all the boxes.
He’s not just a stat-sheet stuffer; he’s a true WR1 who’s done everything right on and off the field.
Then there’s Bijan Robinson. While the running back market has cooled in recent years, Robinson isn’t your typical back.
He’s a game-changer-explosive, versatile, and built for today’s offenses. If he wants to be the highest-paid running back in the league, he’s got the résumé to back it up.
And frankly, Atlanta may not have much choice but to pay him like one.
Bottom line: the Falcons have a core of young, elite talent that most teams would envy. Pitts, London, and Robinson are the kind of players you build around-not the kind you let walk.
The challenge now is making the numbers work without compromising the future. But if Atlanta wants to keep the offensive momentum rolling, locking up these stars should be at the top of the offseason to-do list.