Razorback fans looking to start Halloween early will find the action on Maple Street, where HogTown opens Saturday, October 31, ahead of Arkansas’ matchup with Missouri.
The free pregame setup sits just north of Razorback Stadium, between Razorback Road and Stadium Drive, and opens four hours before kickoff. It stays active until 15 minutes before the game, giving fans time to take in the entertainment, activities and game-day atmosphere before heading inside for the “Best in Sight and Sound” Marching Band pregame performance.
The main attraction on the Bud Light Sound Stage is No Vacancy, the cover band set to launch at 3:15 p.m. The group will run through hits from the 1960s to today, aiming to set the tone for kickoff with a high-energy show.
HogTown is also leaning fully into Halloween with the Official Hogoween Headquarters Marketing Table. Fans can stop by for a game-day trick-or-treat bag and a little extra festive flair. Kids get a bonus, too: the first 300 dressed in costume will receive a voucher for a free hot dog and drink, courtesy of Coca-Cola, redeemable inside Razorback Stadium during the game.
Costumes are welcome for everyone, and the day is built to keep fans busy well beyond the concert. The schedule also includes a Razorback Spirit Squads, mascots and Marching Band pep rally, a chance to see Tusk VII, a big-screen videoboard showing live college football, and a Family Fun Zone with inflatables, a balloon artist, caricatures and face painting. Free swag and giveaways will also come from Coca-Cola, CommunityAmerica Credit Union, Ford, Hogs+, Rudy’s BBQ and Tito’s.
Food is a big part of the draw, with a long lineup of vendors serving everything from carnival staples to soul food and barbecue. Among the options are Atomic Dog, Carsten Concessions, Chelle’s Burger Joint, Downtown Dawgs, Fannie Mae’s Kitchen, Meg’s Food Truck, Nacho Taters, Phillips Lips & Tips Mobile Food Trailer, Poppop & Yumyam Grill & Smoke, Rudy’s BBQ, The Breezy Scoop, Who Cut the Cheese and Williams Soul Food.
The day’s events are mapped out from start to finish. HogTown opens at 2:45 p.m., No Vacancy begins at 3:15 p.m., the Razorback Marching Band Drumline follows at 3:45 p.m. outside Gate 14, and the pep rally in Lot 300 starts at 4:00 p.m. with a Halloween candy toss for fans in attendance.
The Hog Walk featuring Coach Ryan Silverfield and Razorback Football is set for 4:15 p.m. HogTown closes at 6:30 p.m., and “Beat Missouri” presented by Shelter Insurance is scheduled for 6:45 p.m.
Fans should also note the traffic plan around the event. Maple Street from Stadium Drive to Razorback Road will close to all traffic beginning at 7:00 p.m. on Friday, October 30, 2026.
On Saturday, access to Lot 300 outside the Frank Broyles Athletic Center will remain available through the east entrance on Stadium Drive and the west entrance on Razorback Road. Maple Street will reopen to all traffic on gameday at the conclusion of the second quarter.
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