HogTown is set to take over Maple Street on Saturday, September 19, giving Arkansas fans a free pregame hangout before the Razorbacks kick off their SEC opener against Georgia.
The celebration will run just north of Razorback Stadium, on Maple Street between Razorback Road and Stadium Drive, and it opens four hours before kickoff. Fans can stay until 15 minutes before the game, leaving plenty of time for music, food and the buildup to the “Best in Sight and Sound” Marching Band pregame show.
The morning’s main stage act belongs to Northwest Arkansas’ own Burnt CD’s, the 2000s party band scheduled to hit at 7:30 a.m. Their set will lean on songs from Yellowcard, Lady Gaga, Coldplay, Nelly, Kings of Leon, Paramore and Black Eyed Peas, along with more hits from that era and beyond.
But HogTown is built to be more than a concert. The event lineup also includes a live music and pep rally with the Razorback Spirit Squads, mascots and Marching Band, a chance to see Tusk VII, a beer garden next to the main stage, a big-screen videoboard with live college football, and a Family Fun Zone with inflatables, a balloon artist, caricatures and face painting. Fans will also find giveaways from Coca-Cola, CommunityAmerica Credit Union, Rudy’s BBQ, Tito’s and Toyota.
Food will be spread all over the street, with options from Atomic Dog, Burton’s Creamery, Carsten Concessions, Downtown Dawgs, PopPop & YumYam Grill & Smoke, Rub It Snout, Rudy’s BBQ, Sweet Haus NWA and Williams Soul Food.
The day’s schedule starts early. HogTown opens at 7:00 a.m., Burnt CD’s follows at 7:30 a.m., the Razorback Marching Band Drumline performs outside Gate 14 at 8:00 a.m., and the pep rally in Lot 300 begins at 8:15 a.m.
That leads into the Hog Walk at 8:30 a.m. featuring Coach Ryan Silverfield and Razorback Football. HogTown closes at 10:45 a.m., and Beat Georgia presented by Oaklawn begins at 11:00 a.m.
There will also be some traffic changes around the event. Maple Street from Stadium Drive to Razorback Road will close beginning at 7:00 p.m. on Friday, September 18, 2026.
Lot 300 outside the Frank Broyles Athletic Center will remain accessible on Friday and Saturday through the east entrance on Stadium Drive and the west entrance on Razorback Road. Maple Street will reopen on gameday after the second quarter.
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