Arkansas Boosters Texas Tech Remark Says Plenty About The NIL Race

Arkansas booster John Tyson humorously contrasts his background with influential Texas Tech figure Cody Campbell, highlighting their different industries and shared commitment to supporting college athletics.

John Tyson didn’t need long to get the room rolling on Monday at the Little Rock Touchdown Club.

Asked about Cody Campbell and the way the former Texas Tech lineman has helped elevate the Red Raiders, the Arkansas booster went straight to the simplest possible comparison - and the funniest one in the room.

“Well, he’s got oil, I’ve got chickens. So, we’ll start there,” said Tyson, ever the comedian at that moment.

Campbell, a Lubbock native and former star offensive guard at Texas Tech, has remained deeply tied to the program since his playing days. He has served on the Texas Tech University System board of regents since April 2021 and has been board chair since April of last year. He’s also been a major force in Texas Tech’s NIL efforts, helping fuel the program’s rise into the Big 12 contender conversation and the College Football Playoff picture.

The business side of Campbell’s influence is part of the story, too. He is the current co-CEO and a co-founder of Double Eagle Energy Holdings, an upstream oil and gas company headquartered in Fort Worth. Tyson, meanwhile, brings his own heavyweight corporate background to the table as CEO of Tyson Foods, the family business based in Springdale, Ark., and as a member of the Arkansas System’s Board of Trustees.

That’s what made the exchange land so well: two major boosters, two very different industries, and one clean punchline from Tyson.

The Playoff remains the prize for college football’s top teams in December, and the Kalshi market currently has its own view of the best odds to make the 12-team field when everything shakes out.

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