The Arizona Diamondbacks are bringing back one of their most family-friendly traditions this month, and it lands at Chase Field with a clear purpose: build the next generation of fans.
For the July 17-19 series against the St. Louis Cardinals, the team is once again teaming up with Wendy’s to give up to two free tickets to children 15 and younger with the purchase of one paid adult ticket. The offer covers multiple seating sections, which opens the door for more Arizona families to get in on the deal.
On the surface, it looks like a simple ticket promotion. The Diamondbacks treat it like something bigger.
That’s because Chase Field has become more than a place to watch nine innings. The organization has leaned into family experiences that make a game feel like a full outing, with attractions like the Sandlot, Kids Club, Baxter’s Den, the D-backs Sign Station and other interactive spots helping turn a night at the ballpark into a memory. For plenty of kids, those moments are the ones that stick.
The thinking is straightforward. A child who has a great first experience at the ballpark can become a season-ticket holder someday, a youth baseball player, or just a fan who keeps coming back. In a sports world packed with entertainment options, that kind of connection matters.
The timing also helps. Summer weekends give families a chance to spend time together, and baseball offers a setting where kids can learn the rhythms and traditions of the game. Every autograph, every cheer, every inning spent in the stands helps deepen the bond between the team and the community.
For the Diamondbacks, Kids Free Weekend is about more than filling seats. It’s about making Chase Field feel welcoming, giving children a reason to fall in love with baseball, and strengthening the franchise’s future one family at a time.
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