Greg McElroy is putting more than his name behind a new Tuscaloosa project.
The former Alabama quarterback, who led Coach Nick Saban’s first national championship team at the Capstone, has joined the board of ALUM, a luxury hospitality company building a club and condo-hotel in Tuscaloosa. McElroy has also bought a condo-hotel unit in the development.
ALUM Tuscaloosa broke ground last week, and the project is set to cover 116,000 square feet. The property will feature a private members’ clubhouse, 68 luxury condo-hotel units, a rooftop lounge, chef-curated dining, meeting and event space and a pool.
The company says it is also planning more than a dozen similar properties in college towns such as Eugene, Ore.; Ann Arbor, Mich.; Columbus, Ohio; Norman, Okla.; South Bend, Ind. and Lexington, Ky.
Now an ESPN/ABC college football analyst, McElroy said he sees the project as more than just another high-end build. In a statement, he said he believes ALUM is creating a “communal destination this town has needed for a long time.”
“Joining the board and putting my own stake into the property wasn’t a hard decision - it’s a chance to help build something Tuscaloosa can be proud of for the next fifty years, not just the next football season,” he said.
ALUM CEO David Vialli called McElroy a major addition to the effort, saying “there’s no one better to have in our corner.”
“Greg isn’t just a familiar face in Tuscaloosa. He’s someone who understood what we were building here long before we broke ground. His decision to invest personally and take an active role in ALUM reflects a shared belief in what this project can become,” he said.
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