On3’s latest look at verified NIL money paints a pretty clear picture of where Alabama stands - and where it doesn’t. In the top 100 football and men’s basketball valuations, 59 players have On3-verified deals, but only two of those are Alabama football players. Alabama has no verified men’s basketball deals.
That alone puts the Crimson Tide in a different lane from some of the SEC heavy hitters. Miami leads the way in confirmed football money with $14.5 million, and transfer quarterback Darian Mensah sits at No. 1 overall with $6.5 million in NIL deals. The Hurricanes also show up big on the basketball side, with Somto Cyril at $4 million and Acaden Lewis at $3 million.
Kentucky’s numbers make the Wildcats’ priorities easy to spot. They have two football players and three men’s basketball players with confirmed deals, and the biggest one belongs to Milan Momcilovic, who is set to play for Mark Pope at an NIL cost of $6 million.
Pope’s roster also includes guards Zoom Diallo at $4 million and Alex Wilkins at $2 million. On the football side, Lance Heard and Kenny Minchey are both at $2 million.
Tennessee has gone hard after basketball, too. Transfers Juke Harris, Dai Dai Ames, and Jalen Haralson all have confirmed NIL deals worth $4 million, $3 million, and $3 million.
The top Tennessee football number belongs to Chaz Coleman at $2 million, though he is no longer on the Vols’ roster. Tackle David Sanders Jr. has a confirmed deal worth $1.7 million.
There are plenty of other eye-catching numbers across the SEC. Texas A&M has a $4 million point guard in PJ Haggerty and a $3 million quarterback in Marcel Reed.
Texas has two basketball transfers with combined $7.5 million deals and three football players with combined $8 million in NIL money. LSU football has $8.5 million in NIL deals for Sam Leavitt and Jordan Seaton.
Ole Miss has $7 million in confirmed NIL deals for Trinidad Chambliss at $5 million and Kewan Lacy. Florida’s only confirmed top-100 number is $5 million for forward Thomas Haugh.
South Carolina’s total is $4 million, split evenly between LaNorris Sellers and Dylan Stewart. Auburn has one player listed, Byrum Brown at $3 million.
Vanderbilt freshman quarterback Jared Curtis is the lone Commodore at $2 million. Georgia has no players listed.
For Alabama, the takeaway is less about one snapshot and more about the broader pattern. The source material makes clear that the Crimson Tide operate with limits, and those limits are part of the program’s own calculation of value.
Aiden Sherrell is one example: Indiana landed him, at least in part, because of a confirmed $4 million deal. Alabama wanted to keep him, but not at that price.
That’s why Nate Oats’ roster work stands out so sharply. With less money than other SEC teams, he’s still building at a high level.
And on the football side, the question that hangs over all of this is simple: if Keelon Russell becomes the star many expect, can Alabama afford to keep him?
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The pressure is real because the next step for Coleman-Williams is not just about being productive, but about proving he can be the reliable featured target Alabama needs. His second season brought a noticeable dip in output, and the Tide will be asking a lot from him as they sort through a quarterback battle and try to settle into a new offensive rhythm, which makes his role one of the most important storylines to watch heading into the fall. [Read more 🡒]