It didn’t take long for Bryant-Denny Stadium to remind Alabama fans that a trip to Tuscaloosa comes with a hefty tab. The Crimson Tide rolled past East Carolina 48-10 to open the 2026 season on Saturday, but anyone making a stop at the concession stand got a different kind of wake-up call.
The temperature inside the stadium may have been pushing near 100 degrees, but the prices were just as scorching. A burger for $13.
A pretzel for $12. Nachos at least $11.
A seltzer for $17. And if you want a side of cheese, that’ll be five bucks.
That’s the reality of Alabama football: the atmosphere is elite, and the bill can get ugly fast. Once you’ve covered tickets, gas, parking, Uber, hotels, Airbnb and everything else that comes with game day, the concession menu is another test of your patience.
Some fans won’t blink. Others will just eat before they arrive and call it a day.
I walked the upper deck perimeter of Bryant-Denny to track prices at each concession stand, leaving out the independent kiosks for things like Dippin’ Dots until I can get those numbers too. The result is a menu that still makes Alabama one of the priciest places around to grab a snack, drink or meal.
Here’s a look at what’s on sale in 2026:
Snacks and fan favorites include nachos for $10.99, popcorn for $8.29, a stadium dog for $6.99, candy and peanuts for $6.29 each, a Denny Dog for $5.99 and chips for $4.49.
For drinks, bottled soda costs $6.49 and bottled water is $5.49.
The alcohol section is where things really jump. A Yellowhammer is $23.99, a frozen cocktail is $21.99, 12-ounce RTD cocktails and seltzers are $17.29, clubtails, wine seltzers and Zeroes are $16.29, import or premium beer and wine are $13.99, and a 16-ounce American or domestic beer is $12.99.
The entrée and side options run from burnt end nachos at $19.99 down to a fries basket at $5.99. Among the bigger items, a Bama Cheeseburger & Fries is $16.99, chicken tenders & fries are $16.99, Dreamland stadium nachos are $14.99, a giant pretzel with beer cheese is $14.99, a Big Al Burger with sliced Wickles and queso is $12.99, cheese nachos topped with jalapenos are $12.99, pretzel sticks with beer cheese are $12.99, a mac & cheese bowl is $11.99, a Dreamland BBQ sandwich is $10.99, a cheese fries basket is $9.99, a foot long dog is $9.29, a cold cut flatbread sandwich is $8.99, a Conecuh dog is $8.99, and a side of cheese is $4.99.
Ben’s Soft Pretzels has its own lineup: specialty pretzels in cinnamon and sugar, garlic or parmesan are $11.99, the original is $11.29, and dipping sauce options like nacho cheese, vanilla icing, sweet mustard and marinara are $2.59.
Rita’s Italian Ice prices are just as steep. A custard cup, a large Italian ice and a frozen drink are all $10.99, while a small Italian ice and a cookie custard sandwich are $8.99.
The numbers are familiar to anyone who has tracked Alabama concessions in recent years. In 2023, AL.com reported that the Crimson Tide’s prices stood out when compared with similar items at Auburn, Georgia, Notre Dame, Virginia and even the Tennessee Titans. That year, a souvenir soda at Alabama was $9.99, the same as a premium beer, while the same item cost $6.25 at Auburn, $7 at Virginia and $4 at Mercedes-Benz Stadium.
Compared with 2025, some items stayed put while others shifted around the board. Premium souvenir cocktail prices were essentially unchanged, and several staples like the Bama cheeseburger & fries, chicken tenders & fries, Dreamland stadium nachos, import beer or wine, the Big Al burger, the footlong dog, bottled soda, candy, peanuts, the Denny Dog, bottled water, side of cheese and chips remained in the same range. But the broader picture is the same one Alabama fans already know: if you want to eat and drink at Bryant-Denny, you’re paying for the privilege.
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