The NFL’s London return has hit an awkward snag before a single snap is taken. Sunday’s Colts-Commanders game at Tottenham Hotspur Stadium is still on the schedule, but ticket demand has apparently lagged badly enough that the league cut prices on the remaining seats.
Some tickets that were listed as high as $325 have reportedly fallen to about $105, a drop of more than 50% on certain seats. For fans who bought in early, that kind of markdown stings.
London resident Andy Burrows, who paid £235, or roughly $312, for a lower-bowl seat over the summer, saw a nearby seat later pop up at the discounted price. Burrows, the NFL’s International Fan of the Year in 2025, didn’t hide his frustration.
“They don’t care about the fans. As long as that place sells out and it looks good on TV, the NFL won’t care about us.”
The price cuts have fed a broader debate about how the league is handling its international games. Matt Cullen pointed to “team fatigue” in London and said the opening prices may have been too steep from the start.
“It will just be really, really interesting what the future of the London games looks like because they’re not selling to the potential anymore that they used to,” Cullen said. “It’s a little bit around team fatigue … a lot of it’s around cost.”
The Colts-Commanders game will kick off this year’s London slate on Sunday. The Philadelphia Eagles and Jacksonville Jaguars follow at Tottenham on October 11, and the Jaguars then return the next weekend to face the Houston Texans at Wembley Stadium.
The NFL had previously said general-admission tickets for Colts-Commanders started at £79.13, while premium hospitality packages began at £250. This season, the league also moved to all-in pricing for international games, with fees included in the displayed ticket price.
Even with those changes, the late discounting has upset fans who already paid full price. According to the Associated Press, the league was facing the possibility of Tottenham drawing fewer than 60,000 spectators for the first time.
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